Broad knowledge of trends that influence home furnishing, retail design and communication to gain insight to a more appealing product presentation for customers
Broad knowledge about customers' living situations as well as their needs and frustrations in their everyday life at home
Good knowledge of the methods for presenting the range and service range using store media, display techniques and store layout as commercial tools
Broad knowledge of how to steer the customer to right product or service for their needs
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of IKEA business plan strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of project management
YOUR RESPONSIBILITIES
Influence, inspire and challenge the Interior Design co-workers to strengthen the uniqueness of the IKEA identity in range presentation and home furnishing solutions through home furnishing knowledge in all channels
Encourage the Interior Design co-workers to improve their knowledge of people's life at home and translate this knowledge into relevant, functional, aesthetic and commercial home furnishing solutions
Inspire peers and Interior Design co-workers with up-to-date knowledge about home furnishing, retailing and trends
Ensure HF&RD (Home Furnishing & Retail Design) standards and guidelines are satisfied in produced content across channels, locally as well as in HUB
Work with Marketing Communications in HUB to develop interior design solutions for ‘Attract’ communications
Actively support in the development of the country business plan and HF&RD action plan with interior design initiatives that are focused on growing the business and support long term profitability
Responsible for tailoring and completing inspiring, relevant and affordable interior design solutions through guidelines and leading development projects together with stores for non-standard components to drive demand for IKEA products
Responsible for developing and adapting interior design solutions for market and unit specific needs within and outside the traditional customer base and opportunities in line with local commercial priorities and common guidelines
Contribute to create additional market specific content across channels (e.g. social media posts, promotion content etc.), based on brief from Communications or Marketing and Commercial Calendar related Activities and Events
Continuously measure performance of product presentation and contribute to contribute to the functional review in order to identify improvement areas
Act as a member of the HF&RD team and proactively contribute to HF&RD plan/output in order to deliver to the common objectives and goals
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.