Quicken Loans has flagged the Digital Marketer job as unavailable. Let’s keep looking.

Digital Marketing Specialist - Social Media | Full Time | Detroit, MI

Henry Ford Health

THIS POSITION HAS A HYBRID WORK SCHEDULE WITH AN ONSITE LOCATION AT OUR CORPORATE OFFICE IN DETROIT, MI

GENERAL SUMMARY:

With a strong understanding of social media platforms, the Digital Marketing Specialist- Social Media, is responsible for developing social media content, engaging with social media audiences and maintaining a social media presence as well as defining and executing specific social media strategies. This position will increase results through compelling engagement within social platforms, influencing key stakeholders, understanding the latest technology and creating positive user experiences both internally and externally. The resource will be responsible for furthering the quality of HFHS digital products through the application of usability standards and other digital best practices. They will cultivate new communities and manage branded online communities on behalf of HFHS using Facebook, Twitter, Instagram, Pinterest, LinkedIn and other social media platforms. Additionally, daily content production while tracking metrics and monitoring relevant conversations is expected. This individual will also be responsible for managing HFHS online reputation across hundreds of website, blogs, forums and social networks, responding to comments in real time for immediate service recovery.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

  • Act as a subject matter expert and key point of contact for social properties which include, but are not limited to, Facebook, Instagram, Twitter, LinkedIn, Pinterest.
  • Act as usability subject matter expert for all HFHS digital applications, including corporate projects with digital components.
  • Develops and implements social media campaigns and strategies.
  • Identify, troubleshoot and report platform defects.
  • Directly supervise social media projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks.
  • Contribute to and maintain a comprehensive social strategy that defines how digital techniques will be applied to increase visibility and traffic across the HFHS brand and products.
  • Lead and influence the decision of senior leadership with respect to digital investment and the application of digital strategy tactics.
  • Build loyalty and increase engagement across online channels.
  • Ensure consistency of execution across multiple channels through process development and improvement.
  • Establish the development of organization-wide social media standards, policies and rules of engagement. Identify and recommend updates to these standards as needed.
  • Establish digital optimization plans based on performance of campaigns and provide measurement and performance insights. Manage tools that that track social analytics, such as Google Analytics, Facebook Insights, Twitter Insights, LinkedIn Insights, Hootsuite and Hootsuite Impact.
  • Interface with appropriate teams to ensure brand and voice consistency.
  • Advance the company’s strategic point of view on digital technologies and techniques, the impact on consumer behaviors, and serve as a champion for digital adoption within the organization.
  • Mentor and provide training to employees throughout the organization on best practices for creating, managing, monitoring, and developing content for social media properties.
  • Work with the HFHS brand to understand clients’ business objectives and explore and identify ways to integrate into business strategies and marketing campaigns.
  • Lead and directly supervise resources from external agencies and have accountability for the development and implementation of complex digital projects.
  • Provide strategic oversight and support of HFHS digital marketing efforts.
  • Monitor trends in social channels, design and strategy. Anticipate future social media needs and applications. Perform ongoing tools assessments to meet those needs.
  • Manages consumer engagement on social media outlets.
  • Serve as a rotating point person for crisis and after-hours response. Assist or advise media team with social media communications during a crisis
  • Monitor and engage in relevant social discussion about our company, competitors, and/or industry. Monitor customer online reviews and respond accordingly. Manage vendor partnership on review responses.
  • Work with Marketing, Care Experience and Compliance to ensure that social media listening/reputation management monitoring is conducted in a 
  • compliant/robust process. Ensure all privacy and adverse event reporting procedures are adhered to. Update service recovery guidelines and communicate changes to on call team.

EDUCATION AND EXPERIENCE:

  • Bachelor's Degree in a Business, Technical, Advertising/Marketing-related or other relevant degree program required.
  • 3 years of combined digital, social media, usability and digital marketing experience required.
  • Demonstrated experience using Google Analytics data to develop digital strategies.
  • Strong writing, proofreading and editing skills with attention to details and adherence to established corporate style guide and standards.
  • Experience interacting and making recommendations to senior leadership.
  • Project Management experience, preferred.
  • Proficient in Microsoft Word, Excel, PowerPoint and Google Suite.

Additional Information

  • Organization: Corporate Services
  • Department: Marketing - Admin

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan’s largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more at henryford.com.

Benefits

Whether it's offering a new medical option, helping you make healthier lifestyle choices or

making the employee enrollment selection experience easier, it's all about choice. Henry

Ford Health has a new approach for its employee benefits program - My Choice

Rewards. My Choice Rewards is a program as diverse as the people it serves. There are

dozens of options for all of our employees including compensation, benefits, work/life balance

and learning - options that enhance your career and add value to your personal life. As an

employee you are provided access to Retirement Programs, an Employee Assistance Program

(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits. 

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.

Read Full Description
Confirmed 20 hours ago. Posted 3 days ago.

Discover Similar Jobs

Suggested Articles