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It’s about more than the right fit. We’re looking for the right connection.

At Nextiva, it’s our team members that make Nextiva a great place to work. Nexties are smart, driven, and the best in class at what they do. We’re changing the game in the software industry with the first of its kind, conversation-centric work hub that unifies team collaboration, customer management & engagement in ONE single application.

Since its founding in 2008, more than 100,000 companies rely on Nextiva for customer and team communication. We believe in the power of strong connections; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other.

Build Amazing - Deliver Amazing - Live Amazing - Be Amazing

Reporting to Nextiva’s Chief Marketing Officer, the Senior Director of Brand Marketing will lead our global Brand Marketing and Media strategy, overseeing Brand, Social Media, Creative, Video, and Communications.

The Senior Director of Brand Marketing will play a key role in the strategic development, implementation, and management of marketing initiatives to support the next phase of Nextiva’s brand evolution.

This is a strategic and highly cross-functional role with direct interaction to Nextiva’s leadership team. It requires strong leadership and the ability to forge strong partnerships across Go-to-Market, Product, and Communications.

Key Responsibilities:

  • Brand Strategy and Positioning: Develop, refine and share our brand strategy to ensure alignment with our business goals and objectives. Collaborating cross-functionally with Executives, Product and GTM leadership teams, define and communicate our unique value proposition, key messages, and brand positioning in the B2B SaaS industry.
  • Brand Identity and Messaging: Oversee the development and maintenance of our brand identity, including logos, visual assets, and brand guidelines. Craft compelling and consistent messaging that resonates with our target audience and reflects our brand values.
  • Media Execution: Manage all day-to-day global brand and media programs, leading cross-functional teams to ensure all channels — owned, earned, and paid across physical, digital, press, social — are integrated and compelling to represent key brand objectives and revenue goals. 
  • Creative Execution: Build a creative team and implement friction-free processes to enable a high-throughput team to support functions across the company with high-quality visual assets and videos
  • Customer Acquisition: Support the Revenue Marketing team to design a repeatable brand-led customer acquisition flywheel to accelerate revenue growth where brand fuels demand generation and demand generation fuels brand; innovative customer-centric brand marketing efforts that build awareness.
  • Market Research: Stay updated on industry trends, competitive landscape, and customer insights to inform brand decisions. Conduct market research and customer surveys to gather feedback and refine brand strategies.
  • Cross-functional Collaboration: Collaborate closely with other departments, including product, sales, and customer success, to ensure brand consistency throughout and at every touch point internally and externally - police the brand, protect the brand
  • Analysis and Reporting: Present monthly and quarterly analytics and recommendations to the senior leadership team based on data-driven insights and qualitative learnings from ongoing brand measurement
  • Share of Social Voice: Design and coordinate implementation of a earned social media strategy across the company's owned channels, ensuring it aligns with our business goals, voice, and brand, and improves engagement
  • PR: Develop and launch a communications and PR strategy that garners Nextiva a strong share of voice from earned media, positioning the brand as a respected market driver at the forefront of the business communications category
  • Budget Management: Manage the brand marketing budget effectively, allocating resources to initiatives that deliver the greatest ROI.

Required Skills and Qualifications:

  • 10+ years of relevant experience in marketing with an emphasis on building brands
  • 10+ years of leadership experience managing and scaling a Corporate or Brand Marketing team
  • Proven success as a storyteller and communicator — to executives, cross-functional leaders, channel partners, and the Nextiva community at large
  • You have a proven ability in building, developing, organizing, and leading teams
  • You are strategic and customer-obsessed, using insights to drive storytelling that converts
  • You can easily adapt to flex between big picture strategic thinking and first-rate execution. You’re eager and ready to dive in and make an impact out of the gate

Compensation, Rewards & Benefits:

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! ????

To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog

In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.

Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS

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Confirmed 16 hours ago. Posted 30+ days ago.

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