About the Role
ClassPass is seeking a data-driven Content Marketer to lead and execute our B2B content marketing strategy. You will work with our marketing and creative team to ideate, create and implement quality content that will accelerate partner growth. This person will manage the entire content creation process including ideation, project management, distribution strategy and extrapolating insights. This role requires excellent writing skills and top-notch project management skills. You will be expected to contribute to marketing KPIs including increasing leads that come in through the inbound funnel while maintaining or increasing close rates. This role reports to the Direct of Content and Community.
You are passionate about content marketing and data. You are always thinking about the inbound marketing funnel and how content can be used for everything from lead generation to increasing sales. You are organized, innovative and have the ability to test and develop new content and marketing strategies based on learnings. You have strong verbal and written communication skills and editorial attention-to-detail. You can write messaging and copy with ease and are a pro when it comes to reporting our findings from the data. To be successful in this role, you should have previous experience developing B2B leads from email/social media/ website/ events and enjoy working in a fast-paced startup environment.