Media Content Marketing Specialist

Harman

Requisition Id : 109886 

Additional Work Location(s) ​​​​​:  

Position Summary:  .

The North America Marketing team is looking for the ultimate team player to support Marketing nationally in Media Planning and Content Marketing.  The successful candidate will have a demonstrated track record of success in analyzing data, thinking creatively, and working strategically.

 

Supervisory Responsibilities:

This position does not have any direct or indirect reports.

 

Job Responsibilities:

  • Define and implement a media planning process making media bookings trackable, financially and by seasonal roadmap
  • Research paid media partners and target audience behavior; identify the best mix of media channels to deliver messages to the target audiences
  • Negotiate to obtain the best advertising rates; maintain budgets
  • Drive campaign execution; create briefs for marketing assets and deliver on time to partners
  • Represent HARMAN Professional North America in person and over the phone for media inquiries
  • Leverage assets from global Marketing Communications team (videos, whitepapers, blog posts, etc.) to drive awareness and lead generation through paid and owned media; develop editorial calendar
  • Closely monitor campaign effectiveness; drive ongoing optimization in response to data
  • Support various internal marketing communication activities, including weekly, monthly and quarterly reporting on program effectiveness and spend, as well as presentations and planning for internal company meetings

 

Basic Qualifications:  

  • Bachelor’s Degree required
  • Minimum 1+ years of experience in marketing/media planning, preferably for AV or technology products
  • Experienced in project management
  • Excellent verbal and written communication skills
  • Self-motivated, able to work independently and in a team, with the ability to drive production and meet deadlines
  • Display a high degree of accuracy and attention to detail
  • Excellent analytical skills

 

Preferred Qualifications & Desired Competencies:  

 

Analytical and Results-Driven:  Have a proactive, goal-oriented approach to decision making.

  • Clear and strategic thinker; proven experience in translating strategies into actionable plans
  • Capable of handling multiple projects / initiatives simultaneously and executing to completion

 

Team Player: Have respect for colleagues; lead initiatives with clarity and accountability.

  • Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization
  • Confident in perspective and decisions, while respectful and open to input from others 

 

Creative: Develop innovative programs; effectively solve problems.

  • Take calculated risks to test new tactics and develop customized programs that reach our target customers
  • Capable of briefing and collaborating with creative teams

 

Eligibility Requirements:

  • Willingness to travel 10% of the time.
  • Willingness to work in an office in Northridge, CA.
  • HARMAN will only employ those who are legally authorized to work in the United States for this opening.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (www.harman.com)

 


Nearest Major Market: Los Angeles

Job Segment: Media, Communications, Marketing Communications, Advertising, Marketing

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Confirmed 13 hours ago. Posted 29 days ago.

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