As a Manager of Search Engine Marketing you will be responsible to define and execute the Paid Search strategy across multiple networks (including Google, Bing, Yelp). You will play a critical role in our digital marketing efforts to drive adoption of 7-Elevens Delivery and Pick-up services as well as institute campaigns to drive traffic to stores. You will be responsible for optimizing the campaigns to deliver growth and positive ROI, drive an analytics based test and learn agenda and work with.
Lead development of strategic roadmap for paid search, marketing technology supporting paid search and testing schedule, while partnering on overall multi-channel strategy.
Set-up and launch Paid Search marketing across multiple networks including Google, Bing and Yelp.
Work with Agencies to manage day-to-day performance, bid optimization, campaign structures, key word management.
Define a test and learn strategy and drive analytics to continuously optimize for ROI Work with digital product management and traditional marketing teams to constantly plan to support new campaigns.
Develop and run AdCopy and Landing Page testing.
5-7 years, Minimum 3 years experience Search Engine Marketing.
Well versed in AdWords, DoubleClick and other Major Search Engine Networks.
Understand and employ advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting.
Hands-on experience of Data analysis tools (Teradata, SQL, Python etc.).
Knowledge Marketing Technology, Excellent Analytics and quantitative skills, experience in retail a plus.
Internal Posting Dates: 5/24 - 6/3
We believe that to be effective leaders at 7-Eleven, we must think about the needs of our customers and our teams before we tend to our own needs. We call this Servant Leadership, and it's the foundation of everything we do here. As Servant Leaders, we are guided by core values that we live by every day. These values help us serve our customers, our teams and our communities. They are the heart of 7-Eleven and what makes us who we are.