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Lifecycle Marketing Intern - New York City Football Club (Nycfc) (New York · NY)

Major League Soccer

JOB TITLE: Intern, Lifecycle Marketing 

REPORTING TO: Director, Integrated Marketing

DEPARTMENT: Marketing

LOCATION: New York, NY

POSITION OVERVIEW:

The role of Intern, Lifecycle Marketing is designed to support all lifecycle fan communications including email, SMS and app. This internship will run from March to November 2023. 

WHAT YOU’LL DO:

Email 

  • Maintain seasonal email calendar and coordinate execution with email agency 
  • Collaborate cross-functionally with Design, Ticketing, Business Intelligence, and Match Presentation teams.
  • Optimize email content and cadence to improve open rates, click through rate, etc. 
  • Improve email personalization in collaboration with Business Intelligence Team 
  • Collaborate on NYCFC email newsletter strategy 

SMS 

  • Develop SMS strategy to improve conversion and engagement 
  • Launch new SMS channel 

App

  • Assist in developing long term app strategy to improve engagement and retention 
  • Develop marketing plan to drive app downloads

Admin

  • Help facilitate department billing/invoicing to ensure timely payment to vendors
  • Support Marketing function on established matchday and events 

WHO YOU ARE: 

  • Passionate about Marketing 
  • Creative thinker 
  • Detail oriented, organized and reliable 
  • Data/insights-driven 
  • Basic understanding of lifecycle channels (email, SMS, app) 

WHAT YOU’LL BRING:

  • Able to multi-task in a fast-paced environment
  • Able to take initiative for problem solving with confidence 

ADDITIONAL REQUIREMENTS:

  • Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
  • Must be able to work games scheduled which may be at night and on weekends and holidays
  • New York City Football Club requires a COVID-19 vaccination as a condition of employment, subject to exception under applicable law

WHAT WE OFFER:

  • Two complementary tickets to every NYCFC home match
  • Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
  • A dynamic, ambitious, and fun work environment

NEW YORK CITY FOOTBALL CLUB OVERVIEW:

At New York City Football Club (NYCFC), we are on a mission to build this City into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs for the last seven consecutive seasons, winning the MLS Cup in 2021. Games are broadcast through MLS Season Pass, the unprecedented subscription service from Apple and Major League Soccer that will have every match of the MLS regular season, Audi MLS Cup Playoffs and Leagues Cup all in one place and with no blackouts. NYCFC’s combined 3.3 million social media following across Facebook, Instagram, TikTok and Twitter is the second-highest among MLS clubs. For more information, please visit: https://www.nycfc.com/. 

New York City Football Club is also one of 11 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Sichuan Jiuniu FC, Mumbai City FC, Lommel SK, Espérance Sportive Troyes AC and Palermo FC among its sister clubs. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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