CBNA - GCG - Product Manager


Company Type

  • Drive Citigold portfolio growth through Net New Money (NNM)
    • Drive Fresh Funds inflow to achieve Net New Money goals
    • Create a retention strategy to protect from outflows
    • Drive existing customer engagement (> MOB 6) through personalized communication and targeted events
  • Build and maintain strong Citigold Value proposition
    • Drive improvements to Citigold proposition in line with regional guidelines
    • Maintenance of existing CVP
    • Communication strategy to drive awareness of Citigold CVP (ATL, Digital, BTL)
  • Drive NPS
    • Analyze NPS results and create initiatives to shift passives/ detractors to promoters
  • Scope includes creation of overall strategy, customer and frontliner engagement, execution of promo and communication, MIS monitoring, coordination of tactical program, and adherence to compliance and tactical policy guidelines.
  • Work and engaging with cross-functional teams
    • Includes CFSI products/insurance, Performance Management team, Digital Banking, Customer Experience, Marketing Communication, Decision Management etc; in creating segment strategies and communication materials, customer promotions, AO Tacticals, ECRM uploads and events to drive aforementioned metrics.
  • Solicit and manage affluent merchants’ partnership where relevant
    • Vendors for gifts, partners for birthday offers, magazine provider, etc.
  • Monitor program budget/expense and post evaluation for specific initiatives

  • Degree holder in any business course or any related disciplines
  • At least 1 year Marketing, Credit Card or Retail Bank marketing experience
  • Strong analytical skills with customer centric mindset
  • Self Starter and resourceful
  • Good communication, interpersonal and problem solving skills
  • Strong team player with potential leadership skills
  • Proactive, assertive and highly adaptable to change
  • Ability to prioritize & handle multiple projects in a fast-paced, dynamic environment

APAC-PHL-National Capital-Manila Product Management Full-time Bachelor's Degree Day Job Regular No Citibank Square, Libis

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Confirmed 6 hours ago. Posted 29 days ago.

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