The Musketeer will be based in Shenzhen, and representing Red Bull in on premise market of entire South China (mainly Shenzhen, Guangzhou, Hainan and Sichuan province). He will be in charge of managing current on premise partners to maintain a healthy business momentum, meanwhile constantly seek opportunities of further development in his territory through listing in new distributors and accounts to drive up a continuous volume growth to match assigned corporate target. The Musketeer will act as a brand ambassador to deliver a visible image of Red Bull. He will help the company to build up a strong network with decision makers and secure key customer’s confidence, establish brand availability and visibility at POS, and differentiate Red Bull with other energy drinks through innovative activation.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
“Living” the Red Bull On Premise culture
Assume and live the Red Bull OP Culture. Creation of “kindred spirits”
Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.
Live and breathe the nightlife environment.
Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
Take responsibility for personal development and development as a Musketeer.
On premise Know-how and Red Bull culture transfer to our customers.
Permanent teamwork with other Musketeers and communication with his Regional Manager.
Develop relative industry relationships (DJ`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.
Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.
Attendance on key 3rd party and Red Bull events.
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.
Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.
Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.
Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …).
Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
Fulfilment of report dead lines.
Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.
Observation and reports of competitor activities.
Active search of new opportunities for the Business in the region.
Identification of EPC outlets.
On Premise Marketing
Putting the On Premise marketing strategy into practice.
Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines.
Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.
Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.
High 5 Execution
1. Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
2. Perfect Visibility: Stages perfect visibility in order to optimize sales.
3. Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
4. Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
5. Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.
. Grows distribution by gaining new On Premise A customers as per targets.
. Immediately informs the Red Bull ROPM and the distribution partner team whenever an outlet is out of stock.
. Works closely with the field sales force of the distribution partner or wholesaler to motivate and educate them to achieve Red Bull brand expansion or volume target.
. Manage and monitor on weekly basis DP or WS RB stock depletion considering growth sales forecast and seasonality to anticipate & strictly avoid out of stock storage scenario.
3- 5 years sales/marketing work experience in on premise industry, Musketeer from premium spirits company (like Penrod Richard and MHD) and imported beer company (Heineken and Budweiser) is preferred.
Network, knowledge, and contacts in relevant on premise industry is a necessary requirement
Strong entrepreneurship. Be ambitious of success and growing together with the company
A natural socialism and people person to engage with partners and customers. Outstanding communication skills to build up a strong network in industry
Business and scene savvy, negotiation and objection handling skills, possessing skills, and fostering a solution-oriented mindset. Has a good understanding of commercial maths
Professional, passionate, disciplined and self-motived. Willing to learn, adopt, and act quickly.