Customer Executive - Chennai (Pgtm)


Auto req ID: 146977BR

Job Description

Customer Executive TT

Main Purpose
  • To strive to enhance market share of FLI range, penetration and visibility in a given territory and resolve matters with the Distributors, RSA and Accounts


1. Distributor Management:
  • Sourcing and Appointment of Distributors as and when required
  • Motivating and Coaching the Distributor Team and handholding where required
  • Handling distributor issues with regard to claims and ROI
  • Taking care of route operations, market scheming and breakages at the Godown
  • Manage stock levels to ensure continuous availability and regular rotation

2. Driving Volume and Growth in the given Territory:
  • Managing Primary and Secondary sales
  • Operation of trade schemes within the allotted budget
  • Ensure appropriate distribution across the territory as per norms
  • Identify and target new accounts
  • Proposing for discount to the Accounts as necessary.
  • Driving of Marketing and Growth initiatives
  • Ensure hygiene conditions met by all distributors/stockiest
  • Correctness of claims by stockiest, Damaged stock, Overcharging by stockiest, Godown condition
3. Merchandising and Promotion
  • Manage stock levels to ensure continuous availability and regular rotation
  • Fill and rotate all racks, displays
  • Respond to dynamic changes to changing demand off take thru changes in servicing
norms, SKUs, signage etc., on a day to day week to week basis
  • Ensure execution quality (Sales Building Blocks)and imperatives in Territory viz.,
Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity conversion
4. Channel Management
  • Awareness of various channels like grocery, eateries etc
  • Awareness of upcoming channel opportunities and how to tap them effectively
  • On boarding of particular channels to our existing channel-specific schemes
  • Channel market intelligence from the market gathered through team/ other sources into the
Regional management
5. Managing/ developing his team
  • Coaching of PSR/ RSAs
  • Being a communication channel between the company and the Distributor Salesmen PSR/RSA.
Allotting clear responsibilities to team members- assigning targets etc.
  • Train PSR/RSA to identify opportunities at retail outlets and to maximize opportunity conversion
  • Retention of PSR/ RSAs

Job Dimensions
  • 7 to 8 distributors
  • Average of 18 routes
  • Business Value as per plan
  • More than 3000 outlets base
  • Cost – Manage Stales as per plan

Main interactions within & outside organization / External & Internal Environmental Factors
  • Internally – Sales Managers, ASM’s, RSA, Route Trainers (RTs).
  • Externally – Distributors, CFA’s, Shopkeepers, Retailers, Route agents



Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular
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Confirmed 14 hours ago. Posted 28 days ago.

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