Marketing Manager Customer Acquisition - Sportsbook

DraftKings

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DraftKings, the world’s leading Daily Fantasy Sports provider, is preparing to build on our leading US sports brand by launching a new Sportsbook product!  This role will focus on User Acquisition to our Sportsbook product in select geographies. The Digital Marketing Manager-Acquisition is a key member of the acquisition team and he/she will report to Senior Manager, Performance Marketing. The Digital Marketing Manager-Acquisition will be responsible for the analysis of the user acquisition funnel for all DraftKing's digital marketing channels and partner with the analytics/business intelligence team to measure ROI. 

Job Description: 

  • Acquire new customers via DraftKings’s digital marketing channels, managing to aggressive efficiency and volume thresholds
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Conduct thorough analysis to derive new findings to greatly optimize mobile marketing campaigns to acquire new and engaged users.
  • Collaborate with different teams including creative, legal, analytics, and product to deliver and execute successful mobile marketing campaigns
  • Find and/or develop creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value. 
  • Plan and successfully manage to channel budgets
  • Develop weekly, monthly, and daily reporting on performance by channel

Background:

  • 2+ years in mobile user acquisition or performance marketing and ad buying analysis experience
  • 2+ years in conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
  • Strong familiarity with performance marketing concepts like CPA, CPI, ROI, and LTV
  • Exceptional analytical skills with ability to learn and understand creative development
  • Experience developing, planning and executing marketing campaigns, along with end-to-end performance analysis and campaign reporting
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment.
  • Advanced Microsoft Excel skills. 
  • Strong quantitative skills, SQL skill a plus. 
  • Bachelor’s degree or the equivalent in Economics, Business, Engineering, Computer Science, Mathematics or related degree.
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Confirmed 10 hours ago. Posted 30+ days ago.

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