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Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.

 

As a Cengage employee, you will pioneer transforming the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

Are we right for you?

We bring our “A” game, unique talents and point of view to the table every day.  We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, everything we do, we do for the learner.  

What You'll Do Here:

Gale is on a mission to change the way learners connect with libraries. Together with our partners at libraries and in academic communities across the U.S., you will play a role in empowering people to become better at school, work and life.

 

As the Market Research Manager, you will work with the product, UX and marketing teams to provide market, competitor and consumer insights supporting the development and execution of strategic plans. This position reports directly to the VP of Marketing and Communications and closely supports the SVP of Product.

 

The ideal candidate is a big-picture thinker who understands how a well-executed research strategy drives measurable results for the business, and is enthusiastic about personally performing the day-to-day duties required to build an insights program that positions the company for long-term growth.

  • Conduct research, both primary and leverage secondary to provide actionable insights. Independently manage most research, with support and guidance from Cengage or external partners on more complex studies:
    • Primary: conduct research to understand and predict consumer behavior, e.g.
      • Qualitative: focus groups, ethnographies, 1-1 interviews, etc.
      • Quantitative: concept tests, usage & attitude studies, post purchase, etc.
    • Secondary: Gather and analyze secondary data sources to identify emerging trends and address business issues
  • Manage full scope of research projects including:
    • Develop research plan based on business needs and learning priorities established with key business stakeholders
    • Consult with partners to recommend best methodology to answer business questions
    • Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
    • As needed, identify best vendor to support efforts and manage relationship from negotiation through research design, analysis and delivery
    • Analyze and interpret data from multiple sources/inputs and create crisp, insightful presentation-quality charts
    • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
  • Foster collaboration and insight sharing by establishing and maintaining online environment for internal stakeholders to access research summaries and recommendations
  • Manage category budget and finance processes

Skills You Will Need Here:

Basic Requirements

  • Bachelor’s degree
  • 5+ years’ experience in market research
  • Experience on market research provider side
  • Conversant with quant and qualitative modes of primary market research
  • Experience in segmentation, customer satisfaction, key purchase driver analysis
  • Experience with standard market research statistical methods, ranging from cross tabs to regression to conjoint analysis
  • Comprehensive and current understanding of research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative)
  • Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames.
  • Excellent interpersonal communication, engagement and influencing skills; confidence operating across different levels and with multi-functional stakeholders (up to Executive-level)
  • Strong verbal and written communication skills to effectively convey learning and actions to take.
  • Experience with Qualtrics preferred
  • Strong proficiency in development of PowerPoint charts and full decks; Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus
  • Strong bias for action, sense of urgency and results orientation
  • High-energy self-starter with ability to work calmly and productively in a fast-paced, quickly evolving and deadline driven environment

Preferred Experience

  • Client-side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
  • Advanced degree (MBA or Social Sciences)
  • Experience in education market
  • Comfortable with stat packages, such as SPSS
  • Qualtrics admin experience
  • Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies

Options

Cengage is an Affirmative Action/Equal Opportunity Employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or protected veteran status.

About Cengage
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Cengage creates learning experiences that build confidence and momentum toward the future students want. The company is headquartered in Boston, MA with an office hub in San Francisco. Employees reside in nearly 40 countries with sales in more than 125 countries around the world. Visit us at www.cengage.com or find us on Facebook or Twitter.
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Confirmed 16 hours ago. Posted 30+ days ago.

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