The primary responsibilities of the Sr. Media Market Specialist are to estimate, evaluate, negotiate, maintain and deliver local broadcast media across Active’s client base.
Evaluate Nielsen ratings to determine estimated value of the media.
Negotiate best prices for media which meet client guidelines and employ a variety of strategies.
Supervise and monitor media schedules for complex and senior-level markets ensuring weekly clearance and delivery for clients.
Secure added value, bonus weight and makegoods as needed.
Manage post-buy delivery including negotiating any owed Air Data Units (ADUs), reviewing for overrides and writing up explanations if needed.
Work closely with Active’s Trade Group to develop and utilize trade partnerships.
Develop and maintain relationships directly with stations and their representatives. Attend business functions including meals, parties and events to help grow these relationships.
Provide guidance and mentorship to junior-level staff as needed.
This position has no supervisory responsibilities.