Executive, MMM Consulting

The Nielsen Company

Executive, MMM Consulting - 5560

Analytics - India Vadodara, Gujarat 


Designation: Executive                                                                                                Unit: MMM Consulting

Location: Baroda


Purpose of the role:


To deliver high quality custom projects working with the MMM consulting community. Initially the focus will be on delivery, leveraging some of Nielsen systems and also work with external data and packages like SAS, R etc.


Main Accountabilities:


  • Collect, organise, process and validate data from a variety of vendors and data sources for modeling. Partner with clients to ensure historic marketing data is accurate and reasonable.
  • Build marketing mix models leveraging our proprietary modeling platform. Interpret and validate model results both statistical and face validity checks. Connect the results with client business problems.
  • Write and update programming codes to assist with all phases of project (read input data, define model specifications, data analysis, presentation development, automated modeling tools, etc.)
  • Prepare PowerPoint decks with results of statistical analysis for internal and client reviews.
  • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to client.
  • Work closely with the project team to implement best practices of problem solving. Contribute new ideas to improve project deliverables and execution.
  • Assist other team members with a variety of tasks related to the analysis of sales and marketing effectiveness, and calculation of return on marketing investment




  • Bachelor's degree required, Master's preferred
  • Significant coursework or degree in quantitative fields such as Statistics, Econometrics, Mathematics, Operations Research, Industrial Engineering, Business (with quantitative emphasis)
  •  Marketing research or analytics experience will be a plus


Knowledge and Skills Requirement:


  • Enjoy being “hands-on” with data and modeling
  • Enthusiasm for learning the practical application of statistical analysis to address business issues
  • Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools
  • Possess understanding of statistics, especially in areas of linear regression
  • Experience with statistical analysis software such as SAS, SPSS or R is required;
  • Detail-oriented and strong project management skills
  • Well-organized, capable of handling several tasks at a time while meeting deadlines
  • Strong oral and written communication skills, influencing skills and presentation skills
  • Skilled at Microsoft Office, particularly Excel and PowerPoint
  • Experience with Nielsen or other syndicated data and/or media data a plus




OPEN - Our OPEN systems, product designs and processes are made possible by the innovation that comes from openly sharing ideas.


CONNECTED - We’re CONNECTED in many ways: our systems connect to one another and to our clients’; and we connect to one another every day through the platform of our company.


USEFUL - The more USEFUL our data is, the more effective we are; we’re committed to being useful to our clients and to helping one another succeed.


PERSONAL - The best way to feel fulfilled and authentically connect to your work, clients and colleagues is to make your work and your relationships PERSONAL.           


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Job Type: Regular 

Primary Location:  Vadodara,Gujarat 

Secondary Locations: , , , 

Travel:  Yes, 5% of the Time 

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Confirmed 17 hours ago. Posted 30+ days ago.

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