The Marketing Manager will be accountable for the marketing activities of Personal Health product categories of the 4P’s of the marketing plan (product, price, distribution, promotion) and for part of the financial objectives. Annual Operating Plan in Philippines. Has overall responsibility for Philippines market performance. Leads Marketing in implementing execution and marketing strategy.
Job Knowledge, Skills & Experience:
Key areas of Responsibility:
•Responsible for Philippines Marketing management role to deliver sales and IGM to be in line with the organization’s strategic intent and values
•Manage A&P Budget: Develop and implement Marketing Plan (include distribution, MarCom, Category Management and priorities)
•Determine product portfolio and manage Product Introduction Process together with Category/Business Unit
•Determine pricing based on Commercial Policy and framework, including benchmark to ensure profitability
•Conduct regular review of key Marketing performance indicators and develop effective action lists
•Provide products training to sales force, distributors, shop floor staffs and promoters, etc
Key Performance Indicators
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