What To Expect
Tesla is seeking a Channel Program Manager to support Residential Energy growth through high-impact marketing programs and partner engagement across North America. This role sits at the intersection of demand generation, channel sales, and partner marketing, translating strategy into targeted campaigns and programs that drive sales performance and installation growth.
In this role, you will collaborate closely with the Demand Generation team and cross-functional partners to develop and execute marketing initiatives for Certified Installer programs, sales enablement, and growth campaigns. You will help bring programs to life through strong execution, clear coordination, and consistent brand alignment, ensuring marketing efforts are scalable, measurable, and designed to drive real business outcomes.
What You'll Do
Partner with the Demand Generation and Sales teams to develop targeted marketing strategies that drive Residential Energy sales performance
Lead execution support for ongoing marketing and partner programs
Drive development and execution of partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives
Create and track project timelines, deliverables, dependencies, and owners across multiple workstreams
Maintain and improve program reporting dashboards for accuracy and usability
Review Certified Installer marketing and materials for compliance with Tesla brand guidelines
Coordinate end-to-end logistics for Tesla-branded merchandise, including ordering, inventory tracking, and fulfillment
What You'll Bring
Bachelor's degree in a relvant field, or evidence of exceptional ability and 8+ years of relevant hands-on work experience, or equivalent experience
4+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs. Experience working in business-to-business (B2B) roles is a plus
Experience within the energy/solar industry is preferred but not required
Robust analytical skills needed to perform data analyses and create data-driven reports
Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
Ability to meet deadlines with minimal supervision and to manage multiple projects
Intellectual curiosity, self-motivation, resourcefulness, integrity and an eagerness to take responsibility for the continuous improvement of processes and results
Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program
Expected Compensation
$88,000 - $132,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
, Tesla
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