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At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe.

The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best. We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients. In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration.

Within this environment employees are empowered to express diverse perspectives, and are made to feel valued, energized and rewarded for their ideas and creativity.

  • One of the most exciting and fastest growing Oncology portfolio worldwide
  • One of the strongest Oncology pipelines in the industry
  • Well poised to become a world leader in several areas of oncology, with established and emerging blockbuster brands
  • Progressive company, diverse and inclusive
  • We live by our values
  • Highest visibility in the organization and externally

The Senior Manager, Consumer Marketing, Gynecologic Cancers is accountable for owning the strategic planning and tactical execution for our consumer marketing plans for the investigational novel combination in endometrial cancer (DUO-E) and ovarian cancer (DUO-O) in the US.

The Senior Marketing Manager will report into the Director of Oncology Marketing, GYN within the DNA Damage Response (DDR) Franchise and work in close collaboration with Immuno-Oncology (IO) Franchise counterparts within the Oncology Business Unit. As flagship brands, these are key medicines in the AstraZeneca oncology portfolio; the endometrial indication represents a significant commercial opportunity in an area of high unmet medical need and will be AstraZeneca’s first indication in endometrial cancer. You will be charged with developing and driving robust commercial launch plans for the DUOs regimens and for collaborating successfully with key cross-functional partners.

This position is based on-site at our Gaithersburg, MD campus, headquarters.

Key Accountabilities:

  • Develop digital and consumer/patient marketing strategy and tactical planning
  • Facilitate development and execution of patient promotional plan and programs, ensure alignment with brand strategy
  • Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patients' lives.
  • Provide input on direct-to-consumer strategy and execution for the Business Strategy Planning annual process, across tumors
  • Establish consumer marketing KPIs
  • Develop or evolve CRM strategy and program execution for patients
  • Building alliances with internal partners such as Business Insights and Analytics, Corporate Affairs, Payer Access Strategy, Brand Team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of consumer materials
  • Partner closely with agency and to ensure efficient delivery of consumer deliverables, including efficient workflows and impactful, insights-driven content
  • Ensure legal/regulatory compliance and medical accuracy of all marketing materials

Minimum qualifications

  • Bachelor's Degree in relevant field
  • Prior commercial experience with consumer or HCP marketing required; experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics, strategic planning

Preferred qualifications

  • MBA
  • Oncology, rare disease or specialty care experience highly preferred
  • Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
  • Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
  • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
  • Launch experience

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and daring world. 

Next Steps -- Apply today!

Are you ready to bring new insights and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours. 

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Date Posted

17-Oct-2023

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e.g. race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law. 

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