Senior Product Marketing Manager

Live Nation

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Job Summary:

Awesome Job:                     Sr. Product Marketing Manager 

Great Location:                  Hollywood, CA

Who we are.
We’re fans who help fans everywhere get in to the live events they love.  A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Why you should work with us.
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.

See what it’s like working at Ticketmaster.

The role:

Ticketmaster’s B2B Marketing team is focused on all client segments within Ticketmaster’s diverse B2B Client portfolio, driving value, thought leadership and engagement with the heart of our business. Ticketmaster was the first company to sell a ticket online and is dedicated to building excellent products and solutions for its clients and fans.  We’ve got a rich and compelling story of value and transformation – come help us tell it and write the next chapter!

As a Senior B2B Product Marketing Manager for Ticketmaster you will have the opportunity to collaborate across Ticketmaster departments to leverage the strengths of the larger company in order to create compelling segment branding and product marketing that solves the needs of our clients – from Arts, Pro Sport, Collegiate Athletics, Venue and Amphitheaters, Festivals and more. You’ll be at the heart of our B2B business, connecting our brand and value proposition between product, operations, sales and ultimately to our clients.

What the job is:

  • Create competitive analysis and market positioning assessment to clarify, position and continue to establish Ticketmaster as the innovative market leader
  • In collaboration with the Executive Team and Creative Services help define and carry-out the Ticketmaster B2B Client story, brand identity, curate the design system and develop the messaging
  • Drive brand understanding and support throughout the organization
  • Develop and execute go-to-market strategies for bringing new products and services to clients, including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
  • Develop compelling and easy-to-understand marketing content that will illuminate product benefits to clients and enhance the customer experience
  • Lead, build and deliver sales tools across sales stages including product presentations, briefs, videos, case studies and other tools drive client acquisition and product activation
  • Stand up and manage marketing automation tools and content to surface and cultivate leads
  • Set brand strategy for external marketing channels including social media
  • Accountable to project manage across teams and functions the development and delivery of all components for end-to-end marketing and communication plans
  • Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap

What a qualified candidate should possess:

  • Degree in Business-related discipline, Marketing or relevant experience. MBA an advantage
  • Must have 5+ years enterprise software industry experience
  • Experience with Product Marketing and how to launch new B2B products
  • Tactical experience with B2B email, search, social media, publicity, display advertising, lead generation, brand communication, content marketing, and industry events and promotions
  • A proven track record as a multichannel marketing leader, creating and executing successful marketing strategies in support of an enterprise sales organization
  • Cross team collaboration and experience working across matrixed environments and teams
  • Prefer candidates with experience in an agile development environment
  • Exceptional written, verbal and presentation skills
  • Ability to think creatively and innovatively
  • Familiarity with the latest trends, technologies, and methodologies in brand development, graphic design, web design, production, etc.
  • Program or Project management skills a plus

Equal Employment Opportunity
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.

Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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Confirmed a day ago. Posted 30+ days ago.

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