Mattel

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Future Lab is part of Mattel Digital Studios, dedicated to pioneering the future of play through digital transformation. We identify, incubate, and launch tech-enabled products and experiences that expand Mattel’s reach beyond traditional toy categories. From AI-powered play to creator platforms like Roblox and Unreal Editor for Fortnite (UEFN), Future Lab is building the next generation of digital experiences that connect fans with our brands in new and meaningful ways.

The Future Lab Product Studio is where vision turns into reality. As the execution arm of Future Lab, the team transforms validated concepts into successful, scalable digital products that extend Mattel’s brands into new and emerging forms of play. The studio’s mission is to deliver joyful, high-quality, and innovative digital experiences that inspire creativity and delight fans worldwide.

Job Description

The Opportunity:

As a Senior Product Manager in Mattel’s Future Lab Product Studio, you will play a key role in redefining the future of play across creator platforms. You’ll lead the charge in shaping how millions of players create, play, and connect through Mattel’s worlds, bridging beloved brands with the next generation of players and creators across Roblox, Fortnite, and beyond.

You will be responsible for driving the strategy, development, and ongoing performance of Mattel’s UGC gaming portfolio. As part of the Product Studio, you will transform validated concepts into market-ready, high-performing games and live experiences. You will define product roadmaps, establish success metrics, and ensure each game meets its creative, engagement, and commercial objectives.

Partnering with Producers, Designers, Analysts, and external development studios, you will help guide LiveOps strategy, product optimization, and the continued evolution of Mattel’s UGC titles after launch. In this role, you will also manage a small but high-impact team, including a Marketing Manager and a Data and Performance Analyst, to ensure successful go-to-market execution and data-driven product optimization. This role requires both strategic vision and hands-on execution, strong collaboration across internal and external teams, and a passion for creating meaningful play experiences within creator-driven ecosystems.

This is not just another product management role; it’s an opportunity to shape the intersection of play, creativity, and technology at global scale. At Mattel Future Lab, you’ll help reimagine what play can be when iconic brands meet user-generated world

What Your Impact Will Be:

• Define and drive the UGC Gaming strategy and multi-year roadmap, aligning with Future Lab and Mattel Digital Studios’ digital growth priorities.
• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
• Partner with Producers and external studios to guide product development, launch, and ongoing live operations.
• Translate consumer insights and gameplay data into actionable improvements that enhance player engagement, retention, and monetization.
• Lead and influence cross-functional collaboration across Marketing, Analytics, Design, Production, and Brand teams to align priorities and deliver results.
• Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems, identifying co-marketing and growth opportunities.

What Success Looks Like:

In your first 12 months, you will:

• Launch flagship IP experiences on Roblox and Fortnite, partnering with leading development studios to bring Mattel’s brands to life on creator platforms.
• Establish data-driven best practices for LiveOps, optimizing portfolio performance and driving sustained growth across all UGC titles.
• Build strong relationships with top creators and establish a creator partnership framework that connects Mattel’s brands with influential voices and creative talent.
• Grow Mattel’s community presence and fan engagement within the creator ecosystem, cultivating lasting player and creator relationships.

Qualifications

What We’re Looking For:

• 8+ years of experience in digital product management, ideally with a focus on mobile apps, games, and consumer digital products.
• Proven track record managing P&Ls, product roadmaps, and cross-functional execution for consumer or gaming products.
• Experience with launching and optimizing digital or live-service products.
• Demonstrated success collaborating with external development partners or studios, guiding product strategy while Producers manage daily delivery.
• Deep understanding of creator economy dynamics, player engagement, and monetization models including IAP, ads, subscriptions, and marketplace systems.
• Strong analytical and business acumen, with the ability to translate data into strategy and operational decisions.
• Excellent communication skills with experience presenting to executives and collaborating across creative, technical, and business teams.
• Demonstrated leadership skills with experience managing people and guiding multidisciplinary teams.
• A passion for innovation, technology, and creating exceptional consumer experiences that balance creativity and commercial success.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy