The marketing and channel operation manager/associate manager on eCommerce team will oversee Old Navy China online business of both channel (Tmall & Official Site) marketing planning and operation to support China eCommerce business growth.
Responsible for Old Navy online marketing annual strategy and planning, and build up annual marketing calendar to support sales growth.
Build and develop Old Navy online brand awareness via drive new traffic, members and content MKT management.
Manage and deliver all online campaigns, including brand day, 11/11, anniversary etc., and support business to meet traffic and sales target, and assess against KPI goals.
Manage both channel marketing communication and external 3rd party marketing business.
Responsible paid traffic ROI and provide analysis/recommendation to meet online traffic target.
Collaborate with cross function and internal teams to create marketing ideas and optimize online customer experience.
Responsible for routine and event marketing hindsight.
Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
Communication: Strong oral and written communication skills in Chinese and English.
Creativity: Ability to identify/concept creative ideas that drive results
Consumer Insight: Ability to be the “voice of online consumer”.
Brand: An understanding of Brands (including aesthetic and taste level).
Relationship building: Proven experience and ability to work cross-functionally, especially with Creative organizations. Able to develop and maintain different kinds of relationships.
Analysis: Strong analytical and research skills, combined with sound business judgment