Marketing & Channel Operations Manager

The Gap Inc.

Company Type
The marketing and channel operation manager/associate manager on eCommerce team will oversee Old Navy China online business of both channel (Tmall & Official Site) marketing planning and operation to support China eCommerce business growth. 
  • Responsible for Old Navy online marketing annual strategy and planning, and build up annual marketing calendar to support sales growth.
  • Build and develop Old Navy online brand awareness via drive new traffic, members and content MKT management.
  • Manage and deliver all online campaigns, including brand day, 11/11, anniversary etc., and support business to meet traffic and sales target, and assess against KPI goals. 
  • Manage both channel marketing communication and external 3rd party marketing business. 
  • Responsible paid traffic ROI and provide analysis/recommendation to meet online traffic target.
  • Collaborate with cross function and internal teams to create marketing ideas and optimize online customer experience.
  • Responsible for routine and event marketing hindsight.
  1. Required knowledge, skills & abilities:
  • Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
  • Communication: Strong oral and written communication skills in Chinese and English.
  • Creativity: Ability to identify/concept creative ideas that drive results
  • Consumer Insight: Ability to be the “voice of online consumer”.
  • Brand: An understanding of Brands (including aesthetic and taste level).
  • Relationship building: Proven experience and ability to work cross-functionally, especially with Creative organizations. Able to develop and maintain different kinds of relationships.
  • Analysis: Strong analytical and research skills, combined with sound business judgment
Experience Required
  • 3+ years of retail marketing experience of online.
  • Experience with Tmall and other ecommerce platforms will be prioritized.
  • Highly detailed oriented, experience in project management and communication deliverables for multiple projects at any given time. Must be a team player
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Confirmed 8 hours ago. Posted 30+ days ago.

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