Fortive

DIRECTOR DEMAND GENERATION, EMEA

We’re seeking a Director of Demand Generation for the Enterprise & Commercial segments to join our Marketing team to lead our demand generation strategy, planning, and execution to drive growth and scale ServiceChannel business in the EMEA region. This leader will report to the VP, Demand Gen and manage agencies, working with the North America Marketing team, as well as Sales, Operations, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help grow ServiceChannel business in the EMEA region. This is a hands-on role requiring both strategic thinking and tactical execution, where you'll excel at impact-driven prioritization to drive results with limited resources.

Key Responsibilities

• Strategic Planning - Develop and implement a comprehensive EMEA demand generation strategy aligned with overall business goals, identifying target audiences, key messaging, and appropriate marketing channels targeting Enterprise & Commercial segments.
• Campaign Management – Lead the design, execution, and optimization of multi-channel marketing campaigns including email marketing, content marketing, paid advertising, webinars, events, and social media initiatives.
• Account-Based Marketing (ABM) - Develop, enhance, and strengthen the company’s full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement, and adoption – through touchpoints across marketing and sales channels.
• Cross-functional Collaboration - Work closely with the rest of the North America (NA) Marketing + Sales Ops teams to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights.
• Sales Alignment - Foster close collaboration with EMEA BDR & Sales teams to ensure seamless lead handoff, develop joint sales and marketing initiatives, and optimize lead qualification processes.
• Market Insights – Partnering with Product Marketing team to stay abreast of market trends, competitor activity, and customer needs within the EMEA region to inform integrated campaign strategy and messaging.
• Performance Management – Track key performance indicators (KPIs) like account reach and engagement, qualified account activity, lead generation, conversion rates, and ROI to measure campaign effectiveness, identify areas for improvement, and make data-driven adjustments.
• MarTech Consumption – Leverage MarTech platforms such as 6Sense, Drift, Mutiny, Hubspot for maximizing ABM campaign performance & execution.

Required Skills & Experience

• Minimum of 10 years of experience creating, executing, and leading demand generation in B2B SaaS + high-tech industries focused on Enterprise, Commercial segments.
• Fluent in English & 2 other European languages.
• Proven track record of success within the EMEA region, while having familiarity with the EMEA market landscape, cultural nuances, and local regulations.
• Excellent leadership and communication skills, collaborating with cross-functional stakeholders, and present results effectively.
• Strategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.
• Expertise across inbound and outbound (ABM) strategies and tactics, including setting priorities across programmatic display/ digital advertising, email marketing, SEM, SEO, content syndication, direct mail, events, etc.
• Data-driven, with a firm grasp on key metrics and performance indicators.
• Marketing technology acumen, with a knowledge of tools necessary for effective demand generation and those that are a “nice to have.” Experience with 6Sense, HubSpot, and Salesforce technology is a strong plus.
• Accountable for results, with the ability to work collaboratively across sales, marketing and operations teams to achieve results.
• Problem solving skills to identify and solve complex problems.
• Comfortable working on a high-performing team that is constantly challenging itself.
• Can-do, positive, inspiring attitude.
• Ability to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail.
• BA/BS degree.

Preferred Skills & Experience

• MBA preferred.

Why Work for Us

As a brand that is shaping the future of our industry, we only succeed by recruiting and developing the best talent available. This is a team that is driven to do better, emphasizes continuous improvement, acts with integrity and works together to win together.

In 2021, we joined the Fortive group of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise and employee development resources.

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About ServiceChannel

ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.