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Brand amplification, developing content and mechanics to achieve quality amplification in print, digital and social media, using events, ambassadors, and other influencers. It is also about developing quality events (that have a mixed purpose of customer and media exposure).

The PR and EVENT Director is responsible for the following

  • Develop overall PR & Event strategies for Japan that is in line with marketing and commercial objectives.
  • Ensure marketing insights are incorporated into the overall PR & Event strategies
  • Develop and execute specific PR & Event activities. Ensure PR & Event activities are optimized to achieve strategic objectives and increase brand awareness and visibility, while maintaining appropriate levels of brand image and positioning
  • Develop the PR & Event budget, and manage overall spend, with an analytical mind-set to assess effectiveness and ROI of PR activities
  • Be responsible for developing and maintaining collaborative relationships with editors, press, stylists, opinion leaders, celebrities as well with media agency in order to execute the PR & Event strategies
  • Oversee the Japan PR & Event team and develop/coach each member to strengthen their capabilities

The key working relation will comprise:

  • F&BP Key Members
  • Fashion and WFJ PR & Event teams
  • COOP Celebrity/Influencer teams
  • COOP Media & Communication team
  • Global PR team

The ideal candidate will bring:

  • Degree or above in marketing, business administration, or a similar field
  • Min 15 years of experience in public relations, communications in luxury business or a related area
  • Fluency in both English and Japanese, French is also an advantage
  • People management experience
  • Team player with great communication skills
  • Open and accessible personality
  • Agile but cautious
  • Active but humble
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Confirmed 13 hours ago. Posted 30+ days ago.

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