Position Overview:
The Area Operations Head will be responsible for ensuring timely, efficient, and profitable delivery of shipments across the assigned area. This role requires strong leadership to manage service centers, PUD/DC operations, and fleet utilization, while driving operational excellence, cost optimization, and customer satisfaction. Job Purpose:
To lead and oversee end-to-end operations in the area, ensuring service quality, adherence to SOPs, expansion into new markets, and compliance with financial and regulatory guidelines, while building high-performing teams to achieve business objectives. Key Roles & Responsibilities:
1. Financial Management & Cost Control
- Partner with the Area Head to develop annual budgets for the area.
- Ensure adherence to approved capital and operational expenditure limits.
- Monitor and analyze key cost metrics, including Operating Cost per Movement (OCPM) and Operating Cost per Kilogram (OCPK), implementing corrective measures as needed.
- Identify opportunities for cost optimization without compromising service quality.
2. Service Delivery & Operational Excellence
- Ensure timely, accurate, and profitable delivery of shipments in line with contractual service standards.
- Oversee the performance and efficiency of all Service Centers and PUD Centers within the area.
- Drive key operational metrics such as on-time delivery, adherence to transit times, reduction in RTOs, and SOP compliance.
- Implement execution excellence initiatives to enhance process accuracy and reduce operational deviations.
- Maintain strict adherence to shipment safety and security protocols.
3. Network Expansion & Infrastructure Development
- Support reach enhancement initiatives including expansion into Tier 2/Tier 3 cities and development of RSPs.
- Assess infrastructure requirements against business growth targets and prepare CAPEX or capacity expansion proposals.
- Coordinate with relevant teams for timely approvals and implementation of infrastructure projects.
4. Capability Building & Training
- Facilitate the planning and delivery of functional training programs for Service Centre and PUD operations teams.
- Promote a culture of continuous improvement by upskilling employees in operational best practices and emerging technologies.
5. Fleet & Resource Optimization
- Ensure optimal productivity and utilization of feeder and milk-run fleets across the area.
- Monitor fleet deployment efficiency to reduce idle time and improve cost efficiency.
6. People Leadership & Performance Management
- Provide clear direction, guidance, and support to area team members to enable high performance.
- Monitor team performance regularly, recognizing and rewarding high achievers.
- Mentor, coach, and develop team members to strengthen capabilities and maintain a strong succession pipeline. Qualifications & Experience:
Education:
- Essential: Bachelor’s degree in Business, Logistics, Supply Chain, or a related field.
- Preferred: MBA/PGDM in Operations, Logistics, or Business Management.
Experience
- 6–8 years of experience in logistics, distribution, or operations leadership roles.
- Proven track record in managing multi-location operational setups and achieving cost and service targets.
Skills & Capabilities:
Core Technical Skills:
- Strong understanding of logistics operations, fleet management, and cost optimization.
- Proficient in operations performance metrics and SOP compliance.
- Familiarity with logistics technology platforms and operational analytics tools.
Behavioural Competencies:
- Leadership: Inspires, motivates, and leads diverse teams effectively.
- Analytical Thinking: Identifies operational gaps and implements solutions.
- Collaboration: Works seamlessly with cross-functional teams.
- Results Orientation: Committed to achieving cost, service, and quality objectives. Key Performance Indicators:
Key Performance Indicators (KPIs)
1 Optimize costs in the area
- % reduction in OCPK and OCPM
2 Reach enhancement
- Expansion into Tier 2/Tier 3 cities as per plan (via RSPs and BDEs)
3 Service quality & excellence
- NSL adherence, delivery as per transit time, % undelivered shipments, SOP compliance rate, target NPS scores
4 Shipment security
- Number of open security-related cases
5 Regulatory compliance
- 100% adherence to all applicable regulatory requirements
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