Blue Shield of California

Job Description

Your Role

The Product Marketing Intern will support the Product Marketing team in bringing innovative health plans to market. You’ll gain hands-on experience working across product, marketing, and sales functions to help shape how we position and launch products that deliver value to members and employers. The Product Marketing Intern will report to the Product Marketing Manager, Principal. This role is ideal for a student interested in healthcare, strategy, and marketing who wants to learn how data, insights, and storytelling come together to drive growth.

Responsibilities

Your Work

In this role, you will:

• Contribute to product marketing strategy and execution across multiple initiatives
• Support development of go-to-market plans, messaging, and enablement materials
• Assist with market research, competitor analysis, and synthesis of insights into actionable recommendations
• Help manage project plans, timelines and deliverables to keep cross-functional initiatives on track
• Partner with cross-functional teams including Product Strategy, Sales, Brand, and Digital to coordinate deliverables and timelines
• Support team projects such as internal communications, launch readiness, and creative reviews

What you’ll gain:

• Experience applying marketing strategy in a highly regulated, mission-driven healthcare organization
• Exposure to how new products are developed, named, and launched in market
• Skill-building in project management, storytelling, and stakeholder collaboration
• Mentorship and networking across Product, Marketing, and Leadership teams

Qualifications

Your Knowledge and Experience

• Currently pursuing undergraduate or graduate degree in marketing, business, health care or related field
• Must reside in the state of California for the duration of the internship
• Requires at least 1 year of related professional experience, project, or coursework
• Knowledge of healthcare ecosystem; health plan and payer economics strongly preferred

Pay

$25.00 per hour for Undergraduate

$30.00 per hour for Graduate

About Our Internships

Our paid internship program is thoughtfully curated to provide students experience and exposure to the health professional industry. Interns will be given the opportunity to get hands-on experience with real work projects, build meaningful relationship and connections within the organization, and experience our mission and enterprise goals through our program curriculum centered on our leadership model (Personal, People, Thought, and Results Leadership). To see more about our internship program, check out this video.

Our Summer 2026 Internship is June 8th or June 15th through August 14th, 2026.

Application Process and Timeline:

• Now: Actively accepting applications
• November: If you meet the requirements, you will receive an invitation to complete Pre-Recorded Video Interview
• November - January: 2nd round interviews & offers extended

As an intern at Blue Shield of California, you will:

• Participate in impactful projects during a 10-week internship program
• Undertake a 10-week curriculum designed to familiarize interns with BSC, leadership development, exposure to the healthcare industry, and more
• Be invited to participate in BSC employee events and networking opportunities such as Employee Resource Groups, employee volunteer activities, and more

ABOUT US

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above). Exceptions:

o Member-facing and approved out-of-state roles remain remote.

o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.

o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Pay Range for California $25.00 Pay Range for Bay Area $25.00 Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.

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