Merck KGaA

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Location: Beijing (Preferred)/Shanghai

Your role:

1. As part of Retail Marketing Team, contribute to Retail market strategies and planning, with a focus on, but not limited to：

• Develop Retail annual Business Plan (BP)
• Further develop annual BP into communication materials for Retail Business Team
• Based on BP strategy directions, further develop Retail channel operational plan (to regional/ key province level)
• Responsible for overall Retail Marketing execution excellence incl. dashboard for tracking Retail Business KPIs in the alignment with key Retail priorities, and deliver reports on regular basis
• Support the market research and data analysis to address BP/ ongoing strategy update needs

2. Co-develop annual Retail activity plan with Strategy and Retail Product Manager/ EC Product Manager/ Trade Marketing Manager, and ensure cross-functional alignment

• Responsible for Retail Marketing budget planning (incl. allocation to regional level), phasing and reporting on central level
• Design the assigned key Retail campaigns and activities, and KPIs

3. Drive and execute the assigned Retail activities, track implementation effectiveness, and continuously optimize strategies to support retail business teams in achieving business objectives

4. Address practical challenges in Marketing strategy/campaign/ activity execution based on feedback from Retail business teams and provide actionable solutions

5. Deliver training to Retail teams on market trends, product competition, strategy/messaging interpretation, and the application of marketing tools

6. Collaborate with Medical and Brand teams to create and distribute promotional materials tailored for Retail channel scenarios

7. Build strong relationships with clients and stakeholders to advance brand objectives in the Retail market

8. Ad-hoc support in relation to Retail Marketing

Interfaces with other Departments/Functions:

• Retail Sales Team ( primarily Retail Business Head, rade MK manager , Retail NKA head, Retail Operation Manager, Regional Sales Managers)
• S&I (EC Product Manager, Retail Product Manager, Sr. Strategy Manager, Sr. Portfolio Expansion Manager)
• Brand team
• Medical e.g. Medical Affairs/ Medical Education etc
• SEI MR/ FFE etc
• GMA
• Controlling
• Legal/ Compliance

External Interfaces:

• Retail KA Head of Chronic Disease Management
• Retail KA Management
• Retail Industry Experts
• Consulting firms/MR firms
• Marketing Agencies

Who you are:

• Bachelor’s degree or above, preferably in Medicine, Pharmacy, or Marketing
• Proficiency in both spoken and written English.
• 5+ years of marketing-related experience in the pharmaceutical industry.
• Preferably with extensive experience in Rx Retail/Omnichannel Marketing
• Preferably with in-depth understanding of the retail market, with strong connections in the chain customer network
• Understanding of the Chinese pharmaceutical market, Rx promotion models and value chains
• Strong business acumen, strategic thinking and analytical skills
• Strong analytical and planning skills
• Advanced Project Management skills
• Advanced proficiency in Microsoft PowerPoint and Excel.Excellent communication skills (internal/external), execution capabilities, business acumen, and teamwork spirit
• Strongstakeholder management, with the ability to drive progress to reach consensus among multiple stakeholders
• Positive attitude and can-do attitude, quick learning and adaptability, with a passion for staying updated on industry trends.
• Willingness to take up challenges
• Can work under pressure and tight deadline

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!