PepsiCo

Overview

Who we’re looking for?

The Design Director for Pepsico Beverages United Statues (PBUS) Divisions is a creative & strategic leader responsible for the management and execution of comprehensive design strategy, brand, comms, retail/commercial marketing design, and graphic design projects within the PBUS Divisions portfolio. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, lead and develop talent and team capabilities. This person will drive ideas from ideation to execution strategic design thinking and brand solutions - directly executing with internal and external partners and agencies.

The main objective of this role is to execute PBUS Division-centric brand design projects, strategies, and innovations across the PBUS portfolio. This means planning, organizing, and implementing consistent design principles, and production processes to ensure that the design, strategy and production guardrails and timelines are met.

Responsibilities

• Leadership of Creative & Division Design Responsible for inspiring, developing, and leading Senior Design Managers in each of the 4 Divisions in the US, thru primarily virtual means.
• Supervising all work completed by the Division design teams and agencies. Monitor results of team efforts and propose actions for the future capability growth and development.

Brand & Retail Design Development:

• Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Chief Design Officer, the VP of Global Beverage Design, VP of PBUS Design, and the other design leaders - cutting across brand, product, packaging, marketing equipment, and advertising.
• Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.
• Participates in research activities and effectively translates customer needs into actionable design concepts, strategic requirements. Execute those requirements into design solutions.
• Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases.
• Ensure thorough consideration of all project variables and that the final solution will perform as planned.

Strategy, Design, and Innovation:

• Creates holistic elevated experiences that create brand love and loyalty.
• Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions.
• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.
• Particularly around brand strategy, retail marketing, social media, and brand experiences.
• Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda. Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements.

Design Project Management:

• Responsible for partnering across disciplines within PepsiCo and external partners to ensure design assets are developed and delivered with quality, value, and on-time.
• Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.

Supporting the PepsiCo Design Organization in US Divisions:

• Partners regularly with the PBUS Design, R&D, and marketing teams.
• Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.

External Design Network:

• Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Compensation and Benefits:

• The expected compensation range for this position is between $125,900 - $249,900.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 12+ years of deep brand design experience.
• Proven experience of Creative Leadership and People Management.
• Extraordinary design taste.
• Excellent Typographic Skills.
• Extraordinary ability in using the Adobe Creative Suite software’s.
• Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty.
• Can effectively influence senior levels in the organization across regions and functions.
• Can get things done through formal and informal channels.
• Effectively communicates (verbally and written) with internal and external stakeholders across all levels.
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises.
• Must be willing and able to travel 10% of the time.

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to Age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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