Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
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Why this role matters:
With multiple stakeholders and expectations of quick market acceptance and growth, the successful candidate will have a broad range of skills across traditional product marketing as well as experience in marketing APIs, marketing of OEM or co-brand/ white label offers, and marketing to/through/with go-to-market partners like CSPs. As we are building a new category, the successful candidate must have commanding messaging and communication skills to bring the vision to life through compelling thought leadership, champion and evangelize our differentiated position in writing and spoken word, lead content creation and promotional efforts to accelerate awareness, and drive demand across numerous customer categories and personas.
Core to our go-to-market strategy is partnering with CSPs to include them in the new value chain that is being created from exposing and delivering advanced network APIs from their networks to application developers and enterprises to drive future innovations. As such, the successful candidate must have demonstrated success in leading through influence, cross-team project management, and compelling communication skills.
At Vonage, Product Marketing partners from the very forefront of product strategy and owns the full go-to-market motion for all associated products and services. The Director Product Marketing, Network APIs will build and evangelize category messaging and develop go-to-market strategy, plans and content in partnership with communications, product management, sales enablement, integrated marketing, web, and corporate communications to distinguish Vonage and Ericsson in this exciting new arena.
Where you will work:
Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager).
The address of the office you will be commuting to is 101 Crawfords Corner Road Suite 2416, 4th Floor, Building #2 Holmdel, NJ 07733
Sponsorship Not Available - Legal authorization to work in {Country} is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.
What you will do:
This highly visible role will be responsible for go-to-market strategies, plans, roadmaps, content and commercialization in one of the most critical portfolio areas of both Vonage and Ericsson. A compelling strategist and storyteller, with a maniacal focus on execution, you will help position us as a first mover and develop advanced use cases and applications that bring to life new monetization opportunities for CSPs (Telecoms) and app developers (ASPs) while also engaging enterprises with the untapped opportunities now available through advanced network APIs. You will also have a passion for enablement and ground breaking to ensure our CSP partners are fully ready to evangelize and promote our offerings whether they are white label or co-brand offerings.
What you will bring:
Required
Desirable
How you will benefit:
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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