Syneos Health

Description

Business Development Manager

Job Summary

The Business Development Manager plays a critical role in proactively identifying and qualifying new business opportunities within a regionally organized customer segment. This role is responsible for managing early engagement with customers end-to-end, from initial identification through sales execution. Leveraging AI-driven tools and digital platforms, the Business Development Manager drives scalable outreach strategies and continuously refines targeting approaches based on data insights. They will develop and execute sales strategies aligned with therapeutic priorities, client needs, and business objectives. They will build strong client relationships and support Regional Business Development leaders on opportunities, contributing directly to revenue growth and strategic partnership development.

Core Responsibilities

• Manages a high volume of early-stage, later-phase, and/or lower-value companies within the assigned regional customer segment from lead generation through qualification, and triages opportunities under a specific deal size.
• Leverages AI-driven platforms, digital tools, and automation to scale outreach, optimize targeting, and streamline lead qualification processes.
• Identifies and qualifies prospective clients and partners for clinical research services.
• Generates, assesses, and prioritizes sales leads in alignment with business development objectives and clinical research capabilities.
• Conducts account research to inform engagement strategies and drive customer-centric outreach.
• Contacts prospective customers to identify opportunities.
• Prepares and implements the sales process and proposal development process, which includes collecting client perspectives to collaborate on preparing proposal documents and identifying and inserting win themes.
• Cultivates and maintains strong relationships with both prospective and existing clients to develop long-term partnership opportunities (including actively attending conferences and road shows aligned with the region they support).
• Collaborates closely with Account Development managers (ADMs), Inside Sales Leadership, and the Regional Business Development directors to support strategic pursuits.
• Maintains accurate records of all sales activities, leads, and client interactions within Salesforce CRM.
• Supports the development of internal sales reporting, metrics tracking, and forecasting processes.
• Stays current with industry trends, competitor offerings, and client developments to refine sales strategies.
• Collaborates with marketing, business development, and sales operations teams.
• Performs other duties as assigned to support the broader sales strategy and organizational growth.

Qualifications

• Bachelor’s degree required; degree in Business, Marketing, Life Sciences, or related field preferred.
• Experience in a sales, marketing, commercial operations, or business development role, preferably within the healthcare, pharmaceutical, or CRO industry, with other industries considered based on transferable sales skills.
• Results-driven with strong action orientation and the ability to move quickly and decisively.
• High energy and entrepreneurial mindset, with creative problem-solving skills.
• Strong data orientation with the ability to analyze information and adapt strategies accordingly.
• Proven ability to work effectively in a fast-paced, agile, and team-oriented environment.
• Experience using Salesforce or similar CRM tools for pipeline and activity management.
• Strong skills in Microsoft Office Suite (Word, Excel, and PowerPoint).
• Excellent verbal and written communication, interpersonal, and presentation skills.
• Ability to travel up to 10-30% for team meetings, training, or industry events.

TSP Talent Solutions and our customers are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).