Adidas

Purpose & Overall Relevance for the Organisation:

This role is to

• Drive the "China for China" retail concept creation, leverage flagship stores and pilot initiatives across consumers experience (VM, ISC, service, digital) to deliver locally resonant, on-brand solutions that successfully adapt the global creative vision for the local market.
• Pioneer retail design concepts that forge deeper connections with Chinese consumers, setting world-class standards for the image of the adidas brand in GCA, enable GCA to successfully implement the global vision at every consumer touchpoint.
• Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets
• Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
• Promote instore experience as a profit center contributor.

Key Responsibilities:

• Drive the “China for China” concept design creation in VM, ISC, service, digital experience.
• Develop “China for China” concept playbook and tools for GCA to implement the concepts, especially in Customer journey, zone plan, VM configuration, brand moment, and long-term ICS props.
• Elevate store attraction and the in-store experience through artistic installations and sophisticated brand expressions. This strategy is designed to boost satisfaction among both customers and local partners.
• Conceive and innovate service experiences that set market trends, thereby enhancing brand loyalty and awareness.
• Become the Market communication counterpart for the Global HQ VM/ISC team
• Leverage insights into China's retail market trends and consumer behavior to localize and execute the global concept strategy in the GCA market.
• Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input
• Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China.
• Interact VM/ISC execution across channels and formats according to concept guidelines
• Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required
• Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market.
• Establish and maintain process driven and solution-oriented communication with key stake holders.
• Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager to retain talents.
• Promote a high-performance culture by aligning clear expectations and individual goals with line manager
• Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results
• Additional projects as agreed

Key Responsibilities:

• Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA Promote a high-performance culture by aligning clear expectations and individual goals with line manager

Key Relationships:

• China Visual Merchandising
• China Retail Marketing
• China Store Design & Construction
• Global Retail Concept teams
• China Brand Communication
• China Business Units
• China Retail Operation
• China Retail Expansion
• China Procurement
• China Finance
• HK & TW counterpart

Key Relationships outside adidas:

• Government Authorities
• Landlords
• Agencies
• Vendors, Supplies

Knowledge, Skills and Abilities:

• Proven track record in new store environment / concept creation and development.
• Deep knowledge in customer experience, in-store communication, retail visual merchandising, combing theoretical with practical experience.
• Ability to deeply interpret brand positioning, core values, and target audiences, and translate abstract brand narrative into physical space design and immersive experiences.
• Strong organisation skills and flexibility.
• Specialist in technical skills.
• Proven track record in project management.
• English fluent: verbal, written & spoken. Another European language is an advantage.
• IT: Advanced in Adobe and Microsoft Office, Sketchup is an advantage.

Requisite Education and Experience / Minimum Qualifications:

• Design or Marketing Degree.
• 6-10 years’ experience in customer experience, marketing creation or retail visual merchandising including fashion retailing.
• 2+ years working with Global markets or 1+ years working in a top tier adidas market.
• 2+ year’s management experience.