Senior Product Manager


Company Type

Job Description

This Senior Product Manager position will be responsible for the product management of custom & semi-custom integrated lighting products within Cree’s LED products business. This includes product strategy definition, market requirements analysis, business case development, product positioning, pricing as well as managing and monitoring the overall product lifecycle and business plans.  This role works closely with engineering, operations and sales.



  • Define and maintain the product strategy, positioning and roadmap
  • Develop Market Requirement Documents (MRDs) and Product Requirement Documents (PRDs) with prioritized features, corresponding justification, target markets & applications, forecast and business plans
  • Develop and execute a pricing strategy to meet revenue and margin targets
  • Run beta and lead customer programs with early-stage prototypes and samples
  • Work with third parties to ensure a complete solution to meet customer requirements
  • Engage with customers to develop effective solutions utilizing Cree products and technology
  • Generate quotes for custom and semi-custom solutions (PCBAs, Modules, and similar products)
  • Lead customer engagement, presentations and seminars
  • Work with product marketing and corporate marketing to launch products
  • Participate as product spokesperson in analyst and press engagement and conferences
  • Be an expert on competitor’s capabilities and product positioning in the market
  • Work with sales on pricing and product specifications for special business opportunities
  • Review product sales forecasts and key accounts
  • Continuously monitors product or product line units, distribution, ASP, and revenue & margin performance against pre-determined quarterly objectives
  • Interface with engineering, operations and sales to develop new products or enhance existing products

Minimum Requirements:

  • BS in Electrical Engineering, Mechanical Engineering, or other relevant engineering discipline + Coursework in Sales/Marketing
  • ‘Whatever it takes’ attitude and willingness to do what is required to support the growth of the business
  • Candidate must be a US Citizen or Permanent Resident and is subject to a United States government security screening
  • 5+ years of product management, product marketing, or product development experience

Preferred Skills/Experience:

  • MS in Electrical Engineering and/or MBA
  • 8+ years of relevant product management, marketing, or product development experience in LEDs, General Lighting or other semiconductor component technology
  • Demonstrated success in defining and launching new products
  • Proven ability to influence cross-functional teams without formal authority
  • Strong analytical skills and experience
  • Good general knowledge of both the sales and product manufacturing processes
  • Good communication and presentation skills
  • Self Motivator with strong drive to achieve business objectives


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Confirmed 10 hours ago. Posted 30+ days ago.

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