Senior Marketing Copywriter

Cengage

Interests
Experience
Skills
Workhours

.

Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.

 

As a Cengage employee, you will pioneer transforming the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

Are we right for you?

We bring our “A” game, unique talents and point of view to the table every day.  We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, everything we do, we do for the learner.  

What You'll Do Here:

 

You love words. They’re a puzzle for you and you get endless satisfaction tinkering with them to create dynamic messages that excite and entice new and existing customers. You have a strong opinion about the Oxford Comma. That makes you a perfect candidate to join the Cengage Content Team as a Senior Marketing Copywriter

 

You will be a key member of our copywriting team and bring the Cengage story to life as you apply it to writing emails, landing pages, web content, thought leadership pieces, blogs, video scripts, collateral and more. But you won’t be doing it alone. You’ll work together with graphic designers and our social, paid media and other internal teams to craft compelling messages which motivate action.

 

This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The successful candidate will also possess the ability to effectively juggle multiple priorities while managing client expectations, timelines and coordination between various resources.

 

Cengage is leading the charge in higher education to make learning materials more accessible and affordable. Cengage Unlimited, launching this fall, will change the game for students across the country. We have a great story to tell. Come help us tell it.

 

Responsibilities:

  • Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action
  • Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content
  • Write crisp copy for all channels and formats including: emails, landing pages, websites, blogs, flyers, posters, social media, events and more
  • Apply writing strategies for the digital world, integrating SEO best practices into all web content
  • Proofread copy and review page layouts with a keen attention to detail
  • Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals
  • Adopt the style, tone and voice for different campaigns and audiences
  • Write on unfamiliar topics as needed
  • Work independently and manage simultaneous projects with many moving parts
  • Collaborate well with stakeholders, incorporating feedback to meet goals while remaining consistent with the company brand

 

Skills You Will Need Here:

  • BA/BS degree
  • Expert copywriting, editing, creating compelling content that drives customer action
  • 5+ years of marketing copywriting experience
  • Strong working knowledge of creative content campaigns across multiple digital environments including web, social and mobile
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • Self-starter, comfortable with ambiguity
  • Exemplary oral and written communication skills, especially translating strategic and business goals into visual deliverables
  • Demonstrated interest in keeping up with emerging technologies and digital marketing trends
  • Ability to operate at a hands-on, detailed level in addition to thinking strategically
  • Excellent organizational skills
  • Strong analytical skills; ability to measure and effectively communicate campaign results
  • Experience in both B2B/B2C copywriting
  • Comfort using technology, including Microsoft Office and online collaboration tools
  • Ability to use blogging/CMS platforms
  • Professionalism balanced with a fun attitude and sense of humor

Options

Cengage is an Affirmative Action/Equal Opportunity Employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or protected veteran status.

About Cengage
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Cengage creates learning experiences that build confidence and momentum toward the future students want. The company is headquartered in Boston, MA with an office hub in San Francisco. Employees reside in nearly 40 countries with sales in more than 125 countries around the world. Visit us at www.cengage.com or find us on Facebook or Twitter.
Read Full DescriptionHide Full Description
Confirmed 13 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles