Some easy math: what do you get when you take a few Bay Area commuters, a few cute office dogs, and the idea of carpooling? You get Scoop, the company that bring commuters together in carpools they love by partnering with their employers. Scoop unlocks new opportunities to make friendships, improve your well-being, and make the most of your valuable time.
Our team mixes technology and elbow grease every day, with one statistic in our crosshairs: 80% of Americans drive alone to work, wasting valuable minutes every morning. A big problem? Sure, but we know we can crack it through our talents, partnerships, and the Scoop Community that’s already exploding.
Our culture is open and honest, but considerate and respectful. We lead with positive energy and bet on ourselves and Scoop every day. We’re defined by the moments we share: show-and-tells, company camping, and eating way too many cookies. We come from many backgrounds: successful start-ups, big tech companies, and premier consulting firms. But whether we walked into Scoop with a tie or a t-shirt, we’re all united by a dream to change the way people get to work.
When it comes to understanding the Scoop marketing team, there’s really only two things to know. 1) Everyone on the team wants to market a product that makes a real difference. And, 2) we want to market a product that NEEDS marketing. Both are true @ Scoop. First, the Scoop app helps thousands of folks improve their lives every day. Done. We take a problem that was never solved before and make it easy, every morning. Second, getting people to try Scoop is not just an engineering challenge - it’s a people challenge, rooted in 100+ years of behavior that hasn’t changed. The Scoop marketing team leverages traditional marketing strategies and cutting edge tactics to drive thousands of people to try carpooling for the first time. And on the back end, we measure our impact to get smarter over time. Sounds interesting? Keep reading.
Scoop is looking for a writer to join the marketing team who can execute strategic marketing communications for both B2B and B2C audiences.
Writing is central to our go-to-market strategy, and you will be responsible for becoming the lead writer for the Scoop brand on all market-facing language. Through your strategic vision + execution, you’ll bring the Scoop voice alive for carpoolers and companies alike. You’ll work on a variety of projects --- from ebooks for the HR audience, to blog posts about working at Scoop, to white papers on key facilities topics. And you’ll do all this while keeping our brand values at heart. Some weeks you’ll work on one or two key pieces; other times, you’ll be producing multiple blog posts across a variety of topics. You will also serve as the trusted copy editor for writing quality and tone across Scoop as needed.
The person who excels in this role is someone who wants to own the writing at a Series B startup and truly develop a world class brand through the written word. This role will report to Scoop’s Head of Marketing and interface directly with a wide variety of internal stakeholders. We are growing rapidly while remaining nimble, which leaves ample opportunity to make a real and lasting impact by shaping the playbook to be great in this role.
Within the first 30 days, you will:
Meet and shadow our existing business and consumer teams to gain an understanding of who our customers are, what problems we help solve, how we describe the value we create, and how we impact commuters and employers in the real world.
Spend time with Marketing to understand the various ways in which we drive B2B, B2C and C2C engagement, media relations, brand awareness, and commuter adoption.
Begin to write strategic communications for Scoop, engaging with key stakeholders and beginning to outline your priority list for writing deliverables.
Within the first 90 days, you will:
Own all aspects of writing for Scoop B2B, leveraging the narrative created by the head of enterprise marketing. You’ll know your audience, the goals of our communication, and you’ll have a clear understanding of how you can deliver results for each writing deliverable.
Begin to write for our community and recruiting needs, highlighting amazing carpooler and Scoop employee stories. Establish a point of view and provide insights and recommendations to Marketing leadership to allow us to further develop our writing playbook.
Be fluent in Scoop’s value proposition and market fit, and be able to speak knowledgeably to the impact we deliver for companies and carpoolers.
Worked with our content distribution team on a strategic plan to build content that drives leads + awareness of the Managed Carpool Program.
At the end of your first 6 months, you will have:
Mastered Scoop’s Value Proposition for all audiences and become an expert in writing about transportation/HR needs, carpooling, and the overall Scoop story.
Taking our writing + style guides to the next level, clearly outlining where the brand voice needs to go over the next 2 years.
Established relationships across the company that allow you to take a birds-eye-view on what writing is needed @ Scoop.
Created such self-evident value that you’ve compelled the Head of Marketing to grow and scale the writing team further.
Required Skills and Characteristics
1-3 years of writing experience — whether in journalism or marketing content creation — preferably with experience in B2B SAAS writing for a senior corporate audience
Excitement for all aspects of content development: idea generation, research, writing, gathering input and buy-in, editing, collaborating with designers and developers, and the ultimate thrill: clicking “publish” and seeing your work in the wild
Ability to work in high volume publishing environment with tight and rapidly changing deadlines
Strong editing and proofreading skills, and a total command of the rules of grammar
Ability to multitask and handle matters with little supervision and with excellent follow up
A strong entrepreneurial and can-do mindset, undaunted by shifting priorities, uncertainty, and a “figuring it out as we go” environment
Motivation drawn from impact and purpose
Hunger to learn and help build an evolving, business-critical organization within a rapidly-growing startup
Preferred Skills and Characteristics
Understanding of B2B marketing systems, experience in HTML, Adobe Photoshop, and social media marketing are a plus
Understanding of content distribution through digital platforms --- Wordpress, Webflow, Hubspot, etc.
Experience writing for the HR buyer