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Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

Kotak

Job Role:

  • Develop FASTag messaging that differentiates Kotak FASTag in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Communicate the value of new products and services to the sales and marketing team
  • Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
  • Work with Corp Commuication and media team to develop PR and visibility plan for the product
  • Develop and implement promotional activities such as promotions and product launches
  • Conduct market research for consumer voice
  • Lead and drive Digital campaigns / SEM/SEO
  • Build/ conceptualise/ manage social media visibility and acquisition campaigns
  • Manage advertising agencies and retainer ship arrangements
  • Manage both consumer and trade marketing
  • Create product content such as case studies, videos, website copy and blog posts
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes
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Confirmed 11 hours ago. Posted 30+ days ago.

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