Job Overview
The Sr. Parking Product Manager drives the evolution of Prebooked Parking Online and commercial strategy for DFW Airport’s parking and ground transportation business. Under direction of the AVP Parking Yield Management, develops data-driven business cases and executes the product roadmap to increase parking revenue and retention, improve operational efficiency, and deliver a seamless customer journey. Closely monitors advances in transportation trends, parking technologies, and consumer behavior to keep DFW on the forefront. Fuels innovation across digital channels, pricing models, customer experience, and data analytics.
What you will be doing:
- Leads and delivers the overall parking product strategy and roadmap, aligning product development with revenue goals, customer experience, and operational priorities across digital and physical platforms.
- Develops pricing and revenue optimization strategies using yield management, AI tools, and data analytics to improve occupancy, profitability, and customer value.
- Develops and manages optimal parking product offerings that incorporate dynamic pricing and real-time customer engagement, using digital, artificial intelligence and physical platforms to maximize revenue opportunities, and enhance the customer’s experience.
- Leverages and drives data science and machine learning efforts to generate predictive insights that guide product strategy, optimize parking yield, and maximize revenue.
- Utilizes customer behavior data and CRM integration to enhance personalization. Drives revenue growth and customer loyalty through cross-functional collaboration on pricing and promotions, while cultivating strategic external partnerships to expand parking market presence.
- Manages automated customer service enhancements such as chatbots, parking availability on external platforms, and automated alerts to reduce support intervention and improve call center efficiency, in partnership with the Transportation Business Unit (TBU).
- Collaborates with corporate parking customers and technology vendors, maximizing revenue, occupancy, and customer experience, while improving product functionality through development and testing.
- Leads the implementation of digital tools and customer service automation—including chatbots, real-time alerts, and third-party integrations—to optimize the booking experience and reduce support intervention.
- Analyzes digital marketing KPIs, business performance metrics, and customer behavior data to inform A/B testing strategies and drive customer acquisition, retention, and lifetime value.
- Develops and manages customer feedback and loyalty strategies, leveraging insights platforms and CRM tools to inform product improvements, retention initiatives, and revenue impact analysis.
- Monitors market trends, competitive activity, and emerging technologies to ensure DFW’s parking products remain innovative, relevant, and competitive.
What you need:
- Bachelor’s degree in Business, Economics, Engineering, Mathematics, or a related field.
- Five (5) or more years of experience in corporate strategy, consulting, product management, revenue management, or a related field.
- Any equivalent combination of education and/or experience may be substituted for the above.
Desirable:
- Master’s degree in a related field.
- Experience in commercial strategy, corporate finance, or analytics
- Knowledge of product management principles, digital transformation, or data analysis techniques.
- Experience working within a large hub airport, airline, or the travel industry.
About Us
We are Dallas Fort Worth International (DFW) Airport-one of the most successful airports in the world by any definition. We are recognized for our innovation, leadership, drive for excellence and talented employees.
Our success is made possible because of the diverse talents of over 2,100 employees who champion our mission of providing an exceptional airport experience to our customers and connect our community to the world. We are looking for the best talent to join us and help reimagine what an airport can be.
Bring your talents to DFW. Live and work with purpose.
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