Marketing Analytics Specialist

Bain & Company

Overview

You have: A passion for numbers/analytics, an insatiable curiosity to understand our Bain.com user journey and a team-first mentality. We have: An incredible opportunity for an exceptional individual to dive in and contribute to our expanding, fast-paced marketing team, all at a top consulting firm ranked #2 on the Glassdoor Best Places to Work list.

 

Bain & Company is searching for a Marketing Analytics Specialist to drive the measurement, optimization and reporting out of Bain.com activity. The successful candidate will live and breathe numbers – measuring success, providing insights and harnessing their data-driven mindset to help define KPIs that deliver against core business objectives. You’ll provide reporting, analysis and data-backed evidence enabling the marketing team to deliver actionable recommendations to optimize campaign results and increase ROI from our efforts.

 

This person will analyze data, create dashboards, conduct QA and play an analyst role, as well as a reporting role. You’ll be a subject matter expert and advocate for best practices for campaign reporting, funnel analysis, response and lead management, and conversion metrics. The ideal candidate will be able to do the above, and also think critically about processes and figure out ways to find and measure data points that either don’t exist or are in fragmented sources, to showcase a truly holistic picture across global marketing.

 

Responsibilities

Tagging

  • Build, configure and manage proper tagging strategy with Google Analytics and Tag Manager for both web and mobile experiences
  • Consistently audit, troubleshoot and validate that tags/pixels are firing properly, and that we’re capturing data to understand actions and desires from our users
  • Implement best practices, maintain documentation and QA process to track tagging strategy

Analytics

  • Analyze Bain.com site behavior using web analytics tools to determine user journeys and potential areas of site improvement
  • Provide input and brainstorm around a variety of UX test and learn opportunities while utilizing existing knowledge around concepts like A/B testing, heat maps, card sorting, etc. to provide the best engagement with our target audience
  • Measure marketing correlation and attribution where possible, to tie various tactics and initiatives back to business performance
  • Set up events, goal tracking, custom dimensions, rules and filters to help internal constituents track relevant metrics that show business value
  • Assist in creating and developing a custom UTM strategy to make tracking easier and more attributable to our tactics and strategies 

Reporting

  • Report on key metrics, interpreting trends and providing actionable insights based on data pulled from Google Analytics, Tag Manager and other analytical tools
  • Collaborate with various departments to integrate disparate data sources to form cohesive picture around marketing programs
  • Create self-service dashboards and reporting templates to internal team members to help others understand, interpret and optimize their campaign results.
    • Set up and drive automated, standardized reporting where possible
    • Develop and provide user training for dashboards and enable broader self-service for the future
  • Responsible for development, oversight, implementation and maintenance of our web analytics instance 

Other

  • Other tasks and duties as assigned including but not limited to integration of our various analytics platforms, thinking and executing on Bain.com strategies and more

 

Qualifications

  • BA/BS from an accredited college or university and 4-7 years of experience in data science, advanced analytics, marketing analytics and/or digital marketing, preferably in a B2B or professional services environment
  • Deep knowledge of Google Analytics stack including Tag Manager, Optimize and Attribution, with hands on experience and understanding of data layers, variables, events and other custom metrics.
  • Self-starter with intellectual curiosity, can-do attitude and strong work ethic who’s willing to dive in and help wherever needed
  • Experience in using 3rd party data visualization tools, such as Tableau, Microsoft Power BI or Google Data studio for creating and sharing reports to showcase marketing results
  • Strong PC skills and proficiency with Office applications (Outlook, Powerpoint, Word, Excel); Familiarity with marketing automation (especially Marketo), CRM and ABM platforms a plus
  • Familiarity with programming languages a plus
  • Agency experience a plus

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Confirmed 22 hours ago. Posted 30+ days ago.

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