Director Marketing, eBay Kleinanzeigen


Company Type

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

eBay Kleinanzeigen is part of the eBay Classified Group, the world leader in online classifieds, with 12 brands that span the globe. The platform enables people to trade everything from cars to home items, to finding jobs, local services, community events and even somewhere to live. Our mission is to help create a world where people share more and waste less. Our focus is on delivering a first class trading experience founded on the classified pillars of ‘Local, Free and Simple’.

So if you are looking for a company that inspires passion, courage and creativity. Where you can be part of the team crafting the future of global commerce, and you want to shape how millions of people buy, sell, connect, and share around the world - join eBay Kleinanzeigen – a company you can be proud to be a part of, whom are a purpose driven community that are dedicated to building a bold and inclusive environment.

The Director of Marketing is responsible for leading a high-performance marketing team, running the C2C and B2B marketing of Germany’s biggest Classifieds platform. In this function, the Director of Marketing is part of the management team of eBay Kleinanzeigen and reports directly to the General Manager. The role will be located in Dreilinden (Berlin).

The role is responsible for leading the marketing teams - Brand, Performance and Content, and handling the marketing budget as well as leading the annual marketing plan. You will play a key role on the eBay Kleinanzeigen leadership team.  Strong partnership will be required with eBay Classifieds and eBay core in Germany. 

The Director of Marketing should drive a holistic marketing strategy (C2C and B2B) across all channels focusing on our core categories and vertical markets and bring together one plan by using the existing team. Inspiring and enabling the teams with a compelling value proposition for eBay Kleinanzeigen users and customers is a key focus.


  • Leading a team of around 15,  which would include, TV, OOH, Mobile, SEM/SEO, CRM, Social Media, YouTube and PR.
  • Representing marketing as part of the management team contributing to the overall strategy of the company.
  • Development of Marketing Strategy together with the team (C2C and B2B) and integrated campaigns across all channels, including identification of target audiences and crafting of messaging frameworks together with the team.
  • Creating and leading a marketing budget plan for the year while ensuring the most efficient channel mix, aligning marketing programs with business strategy.
  • Coaching and development of a high performing team. Responsible for hiring of new team members; constantly raising the talent bar.
  • Motivating and energizing the team by defining best-in-class marketing and channel experience.
  • Defending number one status in German AGOF ranking and expansion of market leadership in German classifieds, holding eBay Kleinanzeigen on top of consideration set, ensuring active reach and brand awareness in verticals.
  • Building and maintaining strong partnerships with eBay core and eBay Classifieds Group, Product, Analytics, Ops, Customers, Agencies and other key partners and stakeholders.


  • Extensive leadership and management experience with a minimum of 10+ years of experience in marketing, to include 7+ years Management experience.
  • Willing & effective player/coach and a track record of building, leading, and running high performing teams a requirement.
  • Willing to live the agile/collaboration culture
  • Exceptional business and strategic acumen.
  • Strong interpersonal and relationship building skills; Building networks of people across a global and matrixed organization.
  • Ability to lead a team that owns and drives a huge amount of marketing campaigns every year.
  • E-commerce or Marketplace experience essential.
  • Excellent written and verbal communication skills; you are able to think creatively, communicate strategically and efficiently, both internally and externally.
  • International business experience preferred.
  • BA degree required, advanced degree a plus.

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eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at  We will make every effort to respond to your request for disability assistance as soon as possible.

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