Product Marketing Manager


Company Type

Company Description

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company.

Job Description

As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the Product Marketing Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Cluj Napoca, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:

Product marketing
•    Identifying the game’s target audience, positioning, values, and selling points
•    Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
•    Conducting market research, benchmarks, polls and consumer studies
•    Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
•    Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Planning global launches
•    Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
•    Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
•    Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
•    Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
•    Creation of user acquisition assets in collaboration with local business teams

Monitoring game evolution
•    Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
•    Optimization of the app stores pages performance and visibility
•    Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
•    Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
•    Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
•    Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management


  • Experience in consumer marketing, ideally in online entertainment or social products 
  • Knowledge and passion for the gaming industry
  • Strong analytical skills with a meticulous mind 
  • Creative spirit capable of creating innovative marketing programs that are result oriented 
  • Talented communicator with an excellent grasp of the English language 
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)

Additional Information

Why join Gameloft?

  • Excellent Social Benefits (Medical insurance package, Gym facilities and swimming pool, free for employees, on site cervical massages on a regular basis)
  • The offer includes relocation assistance, a merit based salary progression system and a competitive initial salary package
  • Career-development opportunities
  • An exceptional, dynamic, demanding and motivating working environment within a fast growing company
  • Challenging and rewarding work on the next great frontiers in games
  • An international environment which offers daily contact with other countries & cultures.

Why Join Gameloft Cluj?

  • Cluj is “the Heart of Transylvania”: a cosmopolitan European city and an important destination for business in South-Eastern Europe, with a remarkable potential for foreign investments
  • It is one of the most welcoming cities in Eastern Europe
  • Cluj succeeds in combining its history and architecture with the fresh and young atmosphere created by the city’s over 80.000 students
  • Our studio is a very ambitious one, with a fast growth  - it opened in 2010 and we are now proud to have over 500 employees
  • Quality comes first: the perfect place for you to make a difference.

Want to know more? Please visit our Website: 

All qualified candidates will be asked to take a skills assessment test.

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Confirmed 2 hours ago. Posted 30+ days ago.

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