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Associate Manager, Live and Licensed Marketing International (Hulu)

Disney Entertainment Television

Responsibilities
Education
Benefits
Company Type

Job ID 10080702 Location Santa Monica, California, United States Business Disney Entertainment Television

Job Summary:

Summary

The Licensed Associate Marketing Manager will play a key role on Hulu’s Brand Marketing team, primarily focused on International and Kids & Family content partners to elevate awareness of and engagement with our content library. You’ll be responsible for building and executing an effective domestic (U.S.) Go-To-Market campaign alongside cross-functional partners.

The individual in this role finds success in collaborative environments. They have the tact, diplomacy and discipline to nurture relationships across Hulu and Walt Disney content partners and stakeholders.

The ideal candidate should love International TV, entertainment/media and culture -and understands how they can intersect. We are looking for an exceptionally organized marketer that prioritizes their day, week, month, etc. efficiently. Since you’ll be working with PR, Social and Creative Marketers, knowledge of media tactics and opportunities is key to activating those stakeholders and channels.

Responsibilities:

  • Reporting into the Licensed Mkt Manager, support international licensed content partner relationships including BBC, ITV, Banijay, Star, Disney and others to support our partners in achieving mutually beneficial business objectives
  • Develop and execute launch and sustain marketing campaigns) for licensed and exclusive shows as well as supporting our larger portfolio during key moments throughout the year that activate against our business goals
  • Develop creative assets for campaigns with internal and external creative teams
  • Work cross-functionally to achieve success, including collaborating with the Multicultural team, Creative, Media, Social, CRM, On channel, PR and more
  • Compile metrics, data, and analysis on campaigns and offer suggestions for optimization and work with Multicultural Marketing team on audience expansion opportunities
  • Adapt learnings to future projects and campaigns to improve existing workflows and processes.

Basic Qualifications:

  • +3 years of experience with Licensed Content Marketing/ in a fast-paced high-volume environment such as a streamer, agency, or media/TV company.
  • Must have experience launching international shows, or marketing shows from different countries/languages; Kids & Family is a plus!
  • Experience managing an agency or working for one is a plus.
  • Experience with Spanish language content a major plus.
  • Experience executing campaigns, sets the gold standard on collaboration and clear communication required.
  • Experience collaborating within a cross functional marketing team (how to activate the Marketing channel owners is key)
  • Ability to use consumer insights to craft strategies and tell stories through campaigns.
  • Works exceptionally well with internal teams and external partners
  • Role requires someone who is very organized, takes initiative, resourceful, and is great at problem solving.
  • Proficient in Google sheets, slides, and docs and Microsoft Suite
  • This position is onsite and will requires someone to be in the office 4+ days a week.
  • Must live within a commutable distance to Santa Monica, CA.
  • Curious, passionate, positive, and resilient; loves the Hulu brand.

Education Requirements:

  • BA or BS Degree

The hiring range for this position in Sant Monica, CA is $77,100 to $103,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Confirmed 23 hours ago. Posted 30+ days ago.

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