Position Title: Marketing Manager
Functional Area: Marketing
Facility: Corporate Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 7 - 10 Years
Travel Percent: 20
The Marketing Manager role is a broad marketing role to oversee and manage all aspects of marketing communication for smartphones in each market.
Marketing Manager manages the combination marketing communications and product marketing roles within the country. Marketing's role is to manage marketing communications within each market – driving appropriate brand and product positioning consistent with the global guidelines, ensuring strong brand presence, excellent marcom execution both above and below the line.
The Marketing Manager is expected to manage all customer touch-points – ranging from PR, to digital (owned, earned and paid), to offline media. For sales to happen demand must be created and then converted to sales. The Retail Manager’s role is demand conversion, the role of the Marketing Manager is demand creation.
The specific deliverables for the Marketing Manager are:
•Product marketing plan for each quarter, in line with the 4P plan
•A quarterly marketing plan, well researched and in line with country objectives, in-sync with all other country stakeholders, such as sales, T1 business partners, key accounts, etc.
•Co-marketing plans with business / channel partners
•PR plan for the country, including product launches
•A quarterly marketing calendar
•Marketing budget, spending execution on MIMT, marketing ROI reporting
•Launch plans for all halo and key product launches
The Marketing Manager is expected to track & report the following metrics
•Media effectiveness – cost per customer engagement
•Productivity of demand generation programs – based on unit sales, sales revenue, premium mix
•Social and digital metrics – community growth, engagement
•Media coverage within country for product PR
•ROI of total marketing investment
•Minimum 7 years experience with marketing management at a country level
•Experience within smartphone and/or technology marketing is a must
•Experience with 360 degree execution in marketing – integrating retail, online/offline, marcom, PR and partner marketing