Company Type

Brand Manager

Req #: 1802861
Location: Sathorn, Bangkok TH
Other Locations:
Job Category: Marketing
Job Description
New Product Development – Local & SEA

  • Manage new product development, ensuring timely launch. Managing the entire new product development process from conceptualization, research, pricing strategies to working with the commercial team on the implementation activities.
  • Lead & drive new product development projects and collaborate with S&T and S/Chain to ensure timely launch of the projects
  • Helps to coordinate packaging revision & new packaging development for SEA ensuring all artworks are SEA compliant.
Brand Development

  • Responsible for the implementation of the local marketing strategies for the assigned brand/brands through marketing plans.
  • Formulate brand strategies based on strong market analysis, competitors’ analysis and internal portfolio analysis, utilizing the BCC tools.
  • To update branding guidelines and footprints, utilizing the WCE templates and other BCC tools. To adhere and comply to global branding guidelines, where applicable.
  • Relentlessly focus on efficiency and cost by driving improvement through value optimization projects working closely with S&T team. 
  • Ensure that the pricing/product mix is reviewed and recommending change where appropriate.
  • Monitor performance of segments and brands against contract 
  • Manage marketing spend within the assigned DME budget
  • Ensure all brand strategies are underpinned by strong & in-depth consumer understanding
  • Overseeing the development and implementation of the marketing plan and work closely with Sales team to execute the plans.
  • Identify and implement any gap plans by working closely with the Sales team
  • Constant review on campaigns and brands through yearly brand reviews and post campaign reviews to encourage vigorous and continuous learning.
Marketing Communication

  • Work closely with the agencies to come up with winning and differentiated point of awareness supporting the brand communication strategies.
  • Collaborate with the POB team by providing overall campaign direction and ensuring the development is in line with overall campaign objectives and brand positioning.
Market Research

  • Work closely with Consumer Insights team on identifying brands’ research needs 
  • Plan the full year’s marketing researches together with the Insights team supporting the need on brand strategy development.
  • To analyse the research findings and insights and turn them into actionable brand plans
  • Prepare bi-monthly report based on retail audit, market trends information, etc. to department head

  • Drive excellence in delivery of activation projects to deadlines, working cross functionally to achieve objectives and budget.

  • Possess a Bachelor degree or Master degree, preferably in Marketing, Business Administration or Economics, MBA would be an added advantage
  • Minimum of 7 years FMCG experience in brand management
  • At least be holding Executive position for 5 years
  • Strong analytical skills and be able to look at issues from different perspectives
  • Strong communication and interpersonal skills
  • Be energetic, a proven achiever with strong leadership skills to drive & influence the strategic category agenda
  • Have good balance of a leader and a team player
  • Possess a solid understanding of FMCG industry
  • Possess a strong command in spoken and written in Thai and English
  • Good computer skill in Microsoft Office
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Confirmed a day ago. Posted 30+ days ago.

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