Publicis Groupe

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

Employer: Formerly Known As, LLC

Job Title: Art Director

Job Requisition: 6630.5771.15

Job Location: 375 Hudson St, New York, NY 10014. Required to work from Company Office (New York, NY) certain days per week. Telecommuting allowed for balance of week.

Job Type: Full Time

Rate of Pay: $72,000 – $75,600 per year

Actual compensation within the range will be dependent upon, but not limited to, the individual's skills, experience, qualifications, location, and applicable employment laws.

Responsibilities

Duties: Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. Lead the creative development of strategic campaigns that connect complex market insights with visually dynamic storytelling. Address the nuanced needs of consumer and business sectors across diverse verticals, leveraging cutting-edge technologies, consumer behavior data, and industry trends. Drive innovation in campaign creation by weaving together narrative and design to position the brand as an industry leader. Work closely with clients, cross-disciplinary creative teams, strategic planners, and copywriters to translate telecommunications market intelligence and industry insights into strategic, concept-driven creative work. Build and maintain strong relationships with stakeholders in both consumer and business segments, ensuring the seamless alignment of creative efforts with the overarching telecom brand strategy.Foster an environment of collaboration and continuous feedback, refining designs to maintain consistency across all touchpoints, from consumer-facing campaigns to B2B networking solutions. Have creative excellence and quality control. Lead strategic time management and execution. Utilize technical mastery and tool proficiency. Integrate data-driven design with market insights. Innovate in emerging technologies. Serve as key point of contact and manage client relationship and brand knowledge.

Qualifications

Requirements: Employer will accept a Master’s degree in Animation, Art, or a related field and two years of experience in the job offered or two years of experience in any occupation in which the required experience was gained. Position requires two years of in-depth knowledge experience and skills in the following areas:

1. Conceptualizing strategic and innovative campaign idea by translating complex telecom technologies (5G, FWA Home, Prepaid) into relatable and impactful creative concepts.
2. Utilizing complex design for a variety of platforms, including digital (email, social media, web), and traditional (billboards, print ads).
3. Developing innovate campaigns using design tools and emerging technologies including Adobe Creative Suite (Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and After Effects).
4. Using tools including Figma, Sketch, or Adobe XD for designing UX/UI digital interfaces and interactive experiences.
5. Understanding of how designs work in a web development stage including how to optimize for web compression and ensure that design translates effectively into digital platforms (HTML, CSS, and web design).
6. Photo retouching using modern AI tools and image editing software, enhancing visuals to meet high-quality brand standards; adjusting composition, color grading, and lighting to align with brand aesthetics, ensuring polished, impactful imagery for use across multi-channel campaigns.
7. Using and applying emerging technologies including generative AI (Midjourney, Adobe Firefly, and Dall.E).
8. Utilizing AI-driven search tools within Getty, Adobe Stock, or brand libraries to source impactful visuals that align with brand goals and leveraging features including keyword optimization, reverse image search and AI-powered visual similarity tools to identify relevant images and to refine searches.
9. Developing high-impact GIFs and micro-animations optimized for seamless web performance; and employing storyboarding to craft compelling motion narratives, integrating complex typographic animation and foundational motion graphics skills to elevate visual storytelling and user experience.
10. Collaborating with strategy or analytics teams and copywriters to track KPIs and A/B test creative variations, using results to refine and enhance future campaigns.
11. Leveraging customer data to optimize messaging and visuals for target segments, ensuring future campaigns effectively highlight key telecom offerings like 5G speeds, reliability, and coverage.
12. Maintaining and elevating the brand’s identity while adapting visuals and messaging to diverse consumer segments, from new customers, current consumers and enterprise clients while tailoring designs to different demographic and psychographic segments.

Required to work from Company Office (New York, NY) certain days per week. Telecommuting allowed for balance of week.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.