We are looking for a Marketing Operations Manager with around 6-8 years of experience. You are a self-starter who takes the initiative and can work closely with a team of marketers, senior company executives, and agencies. You should be a dynamic high-energy individual with a positive, can-do attitude. You possess an analytical mindset, sound judgment, excellent creative instincts and very strong communication skills, verbal and written. You must have the interest and the desire to deeply connect with the culture of iMerit and be a part of its global growth journey. There is substantial opportunity for ownership of marketing initiatives and visibility within the company.
Your main responsibilities will include ensuring smooth global marketing operations, working with top management to coordinate and execute all types of marketing activities, both outbound and inbound for iMerit, and to drive rigor in measuring marketing metrics. This position is based in Kolkata but will have involvement with all the company’s global operations.
Ensure execution of the company’s global marketing strategy with quick turnaround times by coordinating between internal team members and stakeholders and external vendors
Align marketing framework throughout the organization
Develop and maintain a rigorous reporting approach to measure marketing attribution
Ensure consistency of creative language and tone of voice
Build and implement a content production pipeline with input from US counterparts with creative resources including blogs, videos, infographics, presentations, campaign pages
Be a branding strategist for top management; coordinate their content needs and PR.
Continuously stay in touch with events within the company and outside it, and find ways to translate these into actionable marketing stories
Act as primary liaison between marketing and sales teams for coordination of events
Manage and grow marketing technology stack with inputs from global team.
Leverage CRM and marketing automation platforms for dashboarding marketing activities
Coordinate with US counterparts to execute all digital marketing strategies and tactics including SEO/SEM, Blogs and Forums, Page optimizations, remarketing, calls-to-action, email campaigns and more for demand generation
Plan and manage presence at global conferences, events and award ceremonies
Top-notch communication skills across all levels of management, with crisp writing skills
Hands-on approach to fast paced parallel initiatives
Team management skills – internal and external
2+ years’ experience in a business environment with digital presence
Basic eye for design in both photography and videography. A flair for the use of imagery in illustrating concepts
Broad view of the tech world, and an interest in social impact or international development
Analytics and toolchain e.g. automation platforms Salesforce, AdWords strongly recommended
Good knowledge and interest in SEO/SEM, blogs, social media, campaigns and analytics
Send your CV/resume and a brief cover letter outlining why you are a good fit for the role along with examples of your past work. We leave the specifics up to you to decide, but feel free to include a website or video link that best showcases you as an individual.