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Consumer & Marketing Insight Assistant Manager – B&W Skincare

Unilever

Job Title: Consumer & Marketing Insight Assistant Manager – B&W Skincare 

Department/Division: Consumer & Marketing Insight 

Report to: China Skincare CMI Leader 

Based in Shanghai, China 

Job Purpose: 

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. 

In Unilever’s Beauty and Wellbeing Division, we believe in a vision of beauty that’s with PURPOSE | SCIENCE | DESIRE. China B&W category includes Hair, Skincare and Wellbeing. Hair is the biggest B&W category with CLEAR as our biggest hair brand with healthy growth for 10+ years. Skincare is strategic bet category with Vaseline, AHC, Pond’s, Dove and new brands in portfolio. 

Unilever CMI has been recognized as the Global Most Innovative Research Function from Client side for past years by industry survey. We are responsible for the generation of insight and landing of Transformational Action primarily from continuous research (retail data, consumer panel and brand tracking). This role will be within the team working to enable our ambitious growth agenda, spotting growth opportunities and measuring our performance to identify opportunities to sharpen our 6P levers and actions to harness growth in hair. 

Key Responsibilities and Job-Related Characteristics: 

  • Insight & Test for Category Development and Innovation Creation 
  • Provide insight and identify business opportunities from market understanding & analysis 
  • Lead different innovation research projects from ideation/co-creation to final testing of the full mix 
  • Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options. Giving recommendations for selecting research agencies to ensure effectiveness of each research report. 
  • Involve into global project design, scope & execution to get alignment and bring China consumers’ voice into insights take-away 
  • Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities 
  • Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose 
  • Brand Performance and Category Intelligence Review 
  • Support CMI manager in key strategic research projects and brand reviews 
  • Inspiring & provoking the brand and cross functional teams with foresights, by proactively identifying consumer and market trends. 
  • Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions. 
  • Need to work with Retail, Consumer panel and Brand tracking, Social & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed. 
  • Internal and External Team Relationship Management 
  • Be responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance 
  • Inspire & guide research suppliers to consistently deliver actionable, clear, value-added understanding 

Skills / Qualifications / Experience: 

  • Essential 
  • At least 4-5 years of experience in market research, marketing or relevant fields driving holistic brand growth. 
  • Demonstrated a level of experience on Market Research Fundamentals, and Mastering Market Research Techniques qualitative & quantitative (knowledge already in basic innovation & communication research tools and methodologies, as well as how to read continuous tracking studies) 
  • Prefer FMCG or Skincare category experience. 
  • Good analytical thinking and problem-solving skills 
  • Good communication/interpersonal and presentation skills 
  • Good sense of relationship management 
  • Be able to work independently and with people at all levels of the organization. 
  • Language proficiency (English, Mandarin) written and orally. 
  • Required demonstrable Personality 
  • Professional, fact-based rather than fact-filled 
  • Curiosity and strong attention to detail. 
  • A positive attitude and can-do outlook, self-motivated 
  • Eager to learn and fast learner 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Confirmed 22 hours ago. Posted 30+ days ago.

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