Merck KGaA has flagged the Field Marketing Specialist job as unavailable. Let’s keep looking.

Field Marketing Specialist - MEA

Working as part of an international team and reporting to the Head of Marketing for Universal Banking, this role is a key interface to the MEA Sales and customer-facing organization.

In your role as a Field Marketing Specialist, your primary objective will be to generate qualified leads in line with the Finastra business plan. The remit of your role will encompass identifying and analyzing customer demand, developing and implementing the MEA annual marketing plan and building campaign programs.

Responsibilities & deliverables: 

  • Develop, implement and manage the MEA annual marketing plan to meet the specific regional goals and market opportunity, in collaboration with colleagues in Universal Banking Marketing and senior stakeholders within Sales and Product Management.
  • Work closely with the Sales and Marketing teams to implement go to market (GTM) campaigns and plans based on the needs of targeted buyers across relevant banking and finance segments.
  • Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline.
  • The plan should include an appropriate mix of integrated campaign tactics, including events, roundtables, email, webinars, social media, etc, to support the bookings and marketing targets for the region.
  • Manage the budget and finance tracking process for all activities in the region.
  • Track results, report on KPIs, and manage the lead qualification and handover process to Sales Development Representatives (SDRs), including identifying areas for improvement based on results
  • Work closely with Central marketing colleagues including Media Relations, Brand, Social etc to execute campaigns across multiple channels and to ensure Finastra is favorably positioned within the region.
  • There are no direct reports for this position but you are required to work collaboratively across Universal Banking.

Key relationships:

  • Universal Banking Marketing team
  • Central Functions including Brand team. Media Relations, Social and Website teams
  • Sales and Sales Operations, especially Sales Execs, SDRs and BDMs (Business Development Representatives)
  • Product Management
  • The role will involve some direct exposure/communication to clients, particularly when organizing and delivering events

Required experience:

  • Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement).
  • Experience of market research analytics, planning, campaign development, budget management, events, email, social media, etc.
  • Hands-on experience and proficiency with marketing automation platforms (e.g. Marketo), and CRM systems (e.g. Salesforce) is required.
  • Experience within B2B software and/or financial services (banking / fintech) is preferred.
  • Experience working Middle East and Africa is a plus.
  • Technology-savvy, with a keen interest in emerging technologies and ‘all things digital’, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes.
  • Bachelor’s degree in marketing, business or communications required.

The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability please contact your recruitment partner.


Read Full Description
Confirmed 3 hours ago. Posted a month ago.

Discover Similar Jobs

Suggested Articles