Audience Engagement Editor, Magazine

New York Times

Job Description

Do you love @NYTMag and want to help it grow?

The New York Times Magazine is looking for an editor with experience in both audience development and basic story editing to help us understand and expand our digital audience. We’re looking for someone with great literary taste, a distinct voice, sharp journalistic instincts, and the technical skills and experience to find new readers for our ambitious longform stories as well as our smaller front-of-book features. Enthusiasm is a must! This is a first-of-its-kind job at NYT Mag, so we want to hire a candidate who is excited about pioneering new practices and creating innovative campaigns around magazine content with the goal of increasing readership and deepening engagement on all platforms.

The ideal candidate will be able to optimize the channels we currently use to promote our stories and also brainstorm new approaches to under-utilized platforms. Energy, imagination and a track record of putting new systems into place are all strong qualifications. We’re looking for someone who can come up with bold hypotheses, figure out how to test them and turn the lessons into department policy. This is also a highly collaborative job. You’ll be helping us change the way we collectively work during a time of institutional transformation. Collegiality and a proven ability to work well on teams are important. You’ll be embedded in the magazine team but will collaborate closely across several groups and disciplines in the newsroom.

In addition to audience development, you must also be able to handle basic editing tasks, and have a keen feel for the magazine’s particular sensibility. Sound news judgment, creative thinking and strong writing skills are all important. But above all you must have a firm foundation in the technical work of audience development. You will be responsible for identifying emerging growth tactics and new platforms that the team should be thinking about. Comfort with analytics is essential. The candidate should also be comfortable working with the wide range of subject matter that the magazine covers everything from U.S. politics to sports to business to tech to movies and entertainment to foreign policy to public health to food to science to travel to ethical conundrums and more.


  • Post daily on @NYTMag’s Twitter and Instagram accounts.

  • Update our overall social media strategy with the goal of growing and engaging the magazine’s following.

  • Collaborate closely with the New York Times newsroom and other desks to create growth strategies across all NYT platforms and off-platform accounts.

  • Oversee and edit the magazine’s backpage “Talk” interview, with an eye toward growing its readership and making it a digital-first feature.

  • Help re-imagine other magazine features for a stronger digital orientation.

  • Spearhead the introduction of several new innovative, social-exclusive editorial projects.

  • Have attention to detail and the ability to meet deadlines, and the ability to work well in a collaborative environment. He or she should demonstrate the ability to work well on multiple projects at once and a willingness to adapt to the constant flow of news.

  • Be responsible for creating conversations off-platform, storytelling off-site, and using analytics and other tools to provide analytical insights.


  • Passion for The New York Times and The New York Times Magazine, and a deep understanding of these two distinct brands.

  • 3-5 years of experience in a high-growth, digital-first audience engagement role, preferably with an audience development or social media background.

  • Some magazine or news editing experience.

  • Strong writing and editing abilities.

  • A deep understanding of when to leverage which social media platform and how to use metrics to measure success on each.

  • A strong track record of success and results at previous companies.

  • Ability to do both strategic planning and daily execution and optimization.

  • Excellent oral and written communication skills.

  • High degree of initiative and strong attention to detail.

  • Poise, maturity and interpersonal skills to deal professionally and collaborate across departments on projects with a variety of internal stakeholders.

This is an excluded position.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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Confirmed 9 hours ago. Posted 30+ days ago.

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