ADP

Job Title: Segment Marketing Manager – MAS / NAS

The Mid size and Nationals Segment leader is accountable for driving demand for our Mid size and Nationals segment across the Canadian market. This individual will develop and execute marketing strategies that resonate with Medium and Large companies, fostering growth and brand loyalty. The ideal candidate will thrive in a fast-paced environment, bringing creativity and strategic thinking to enhance our market presence.

Key Responsibilities:

• Market Analysis: Conduct thorough market research to identify key trends, customer needs, and competitive landscape within the Mid size and Nationals segment.
• Demand Generation: Develop and implement comprehensive marketing campaigns that drive demand and lead acquisition, utilizing digital marketing, content marketing, and social media strategies.
• Positioning and Messaging: Craft compelling value propositions and messaging that highlight our unique selling points tailored specifically for medium and large businesses in the HR technology space.
• Collaboration: Work closely with cross-functional teams, primarily Sales but also including product management, and client services, to ensure alignment on objectives and deliverables.
• Content Development: Produce engaging content that educates and informs Mid size and National audiences, including case studies, whitepapers, blogs, webinars, and newsletters.
• Performance Tracking: Establish key performance indicators (KPIs) to assess the performance of marketing campaigns, analyzing data to optimize future strategies and drive improvements.

Budget Management: Manage marketing budgets effectively, ensuring high ROI on campaigns targeted at the midsize and Nationals segments.

• Event execution: Coordinate and participate in industry events, webinars, and trade shows to promote our solutions and connect with midsize and National customers.
• Stakeholder Engagement: Develop relationships with key industry stakeholders and partners to enhance brand visibility and engage with the Mid size and Nationals community.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, preferably within B2B or technology sectors.
• Proven track record of executing successful demand generation campaigns.
• Strong analytical skills and experience with marketing analytics tools in measuring campaign performance.
• Excellent verbal and written communication skills, with the ability to craft engaging marketing materials.
• Familiarity with digital marketing platforms and CRM systems.
• Creative mindset with a passion for innovative solutions in the HR technology space.

About ADP

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance. Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.