Online Growth Manager - Search Engine Marketing Specialist

GitLab

Remote
Responsibilities
Experience
Skills
Workhours

You might describe yourself as analytical, creative, organized, and diplomatic. You have experience delivering growth in revenue and demand by deploying a variety of crafts that span marketing, UX, and product management. You enjoy setting up conversion rate optimization experiments to continually improve the results of a prospective customers journey, and sharing results and insights with a broad group of stakeholders throughout the company. You also enjoy employing a number of marketing tactics to attract a relevant audience to a marketing site.

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 1,000 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, frugality, collaboration, directness, kindness, diversity, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

Work with helpful, kind, motivated, and talented people.

Work remote so you have no commute and are free to travel and move.

Have flexible work hours so you are there for other people and free to plan the day how you like.

Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.

Work on open source software so you can interact with a large community and can show your work.

Work on a product you use every day: we drink our own wine.

Work on a product used by lots of people that care about what you do.

As a company we contribute more than we take, most of our work is released as the open source GitLab CE.

Focused on results, not on long hours, so that you can have a life and don't burn out.

Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Responsibilities

  • Implement our SEO strategy together with our digital marketing agency.
  • Grow traffic to about.gitlab.com through paid and organic search marketing programs.
  • Work with marketing and sales ops to evaluate and implement adtech and martech.
  • Work with our content team to improve quality scores of landing pages for paid search.
  • Work with our content team to ensure the content we create on the marketing site ranks for our priority search terms.
  • Report on marketing site growth from SEO and paid search.

Requirements:

  • Technical/industry experience focused on SEO, SEM, online advertising, and/or web conversion rate optimization to improve lead generation, sales pipeline, and revenue.

Hiring Process:

  • Resume review (recruiters): technical/industry experience, at least 3 years focused on SEO, SEM, online advertising, and/or web conversion rate optimization.
  • Questionnaire (reviewed by recruiting)
  • 30 minute screening call with a Recruiter
  • 45 minute call with a Product Marketing Manager
  • 45 minute interview with Marketing Operations Manager
  • 45 minute interview with Senior Director, Marketing & Sales Development.
  • 45 minute interview with our CMO
  • Finally, our CEO may choose to conduct a final interview
  • Successful candidates will subsequently be made an offer via email
  • Additional details about our process can be found on our hiring page.

Read Full DescriptionHide Full Description
Confirmed 2 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles