Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 31, 2025
Shift:
Job Description Summary:
WHAT YOU’LL DO FOR US
Focus, Scope, & Impact:
Need to lead E2E strategy of equity building campaigns for Flavor Sparkling, and land to execution. Scope will incl. campus-recruit activities, experiential events, digital activation to make sure activation landing aligned with business strategy and bring in new consumer experiences:
Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.
Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.
Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
This profile requires a healthy balance of innovative thinking and business pragmatism
Need to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth.
QUALIFICATION & REQUIREMENTS
Experience
Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
Preference for individuals with experience in working in consumer and shopper/commercial plans
Experience working in cross-functional teams
Communicating, influence and negotiate across multiple stakeholders
Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
Ability to lead integrated consumer experience and multiple touch points that are effective and efficient
Understanding of the evolved media landscape and e-commerce
Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
Ability to work in Agile cross-functional teams
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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