Job Description

It’s about building something inspiring.

Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Are you described as someone with an inquisitive mind and an innovative personality? If so, being a Marketing Automation Specialist with Frost could be for you.

At Frost, it’s about more than a job. It’s about having a flourishing career where you can thrive, both in and out of work. At Frost, we’re committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you’ll become part of Frost’s over 150-year legacy of providing unparalleled banking services.

Who you are:

As a Marketing Automation Specialist, you are our creative and analytical mind. You are process-driven and enjoy making sure workflows are running smoothly. You will play an important role in defining and documenting the marking automation process and collaborating with other teams to develop and optimize dynamic customer segments. You’ll use your strong creative skills to create and evolve a marketing automation guidebook. More than that, this role is about ensuring efficient and effective collaboration and doing it with integrity, caring and excellence in mind.

What you’ll do:

• Own and manage Frost’s instance of BlueConic, including access management, segment creation, campaign creation performance monitoring, and collaboration with IT and Digital Services
• Define and document marketing automation processes, workflows, and system integrations to drive efficient, scalable campaign execution
• Collaborate with Line of Business marketing teams, our media agency PMG, and the Digital Marketing team to develop and optimize dynamic customer segments and automated campaign workflows
• Monitor and refine campaign performance by adjusting workflows, segment logic, and nurture sequences to align with customer behaviors and journey stages
• Serve as the point of contact for technical troubleshooting, ensuring integrations with platforms like Acoustic, Google Campaign Manager, and the Frost website are functional and efficient
• Stay current on marketing automation platform updates and enable internal teams through training and documentation
• Create and evolve a marketing automation guidebook and develop feedback loops to identify ongoing improvement opportunities
• Partner with Digital Marketing leadership to evaluate tool performance, recommend enhancements, and plan for future automation investments
• Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes

What you’ll need:

• Bachelor’s degree in relevant field or equivalent work experience
• 2+ years of experience working with Customer Data Platforms (CDPs) and marketing automation tools such as BlueConic, Salesforce, Telium, Acoustic, Marketo, etc.
• Strong collaboration skills and the ability to communicate technical details to non-technical stakeholders
• A strategic mindset with attention to detail and a process-driven approach to workflow optimization
• Ability to collaborate effectively across IT, Digital Services, and Marketing teams to ensure alignment of systems, data and campaign goals
• Excellent written, verbal, and presentation communication skills
• Proficient in Microsoft computer applications

Additional Preferred Skills:

• Experience building a marketing automation program from the ground up
• Familiarity with data integration tools and campaign performance dashboards
• A track record of driving measurable improvements in campaign efficiency and segmentation accuracy

Our Benefits:

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:

• Medical, dental, vision, long-term disability, and life insurance
• 401(k) matching
• Generous holiday and paid time off schedule
• Tuition reimbursement
• Extensive health and wellness programs, including our Employee Assistance Program
• Referral bonus program + more!

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction. At Frost, it’s about being part of something bigger. If this sounds like you, we encourage you to apply and see what’s possible at Frost.