Description
About MoneyGram
We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Soohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.
We’re rebuilding our growth engine —faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
As part of our performance transformation, we’re hiring a Senior Paid Search Manager to lead execution across Google Ads, Apple Search Ads (ASA), and Universal App Campaigns (UAC) for a group of our core markets.
This is a high-impact, hands-on role for a search marketer who lives in the details—someone who knows how to scale campaigns, drive efficient customer acquisition, and experiment aggressively across platforms. You’ll own daily channel execution, manage complex budgets, build testing roadmaps, and help launch new programs like Performance Max.
You’ll collaborate closely with product, analytics, regional growth teams, and creative leads to ensure paid search plays a central role in our growth engine. This role is built for someone who’s technical, data-driven, and always pushing for more efficient, scalable acquisition.
If you’ve scaled ASA, UAC, or Google Search in fast-moving environments and are ready to build on a global stage—we’d love to talk.
What You’ll Do
- Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max—for a portfolio of high-priority markets with real global scale.
- Manage channel structure, targeting, bidding, and pacing—balancing growth with CAC efficiency and LTV payback.
- Build and run structured test plans—including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants.
- Report on performance and trends across UAC, ASA, and Max—developing clear insights and making strategic recommendations to improve results.
- Prepare detailed quarterly plans and forecasts—backed by channel expertise, data, and a bias for testing.
- Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance.
- Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation.
- Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights.
- Bring efficiency metrics to the center—owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions.
- Stay sharp on search trends—from match-type changes to creative requirements, app promotion updates, and new campaign types.
What We’re Looking For
- 5–8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC. Experience launching or scaling Performance Max is a strong plus.
- Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals.
- Comfortable owning both strategy and execution—working with large budgets and fast feedback loops.
- Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization).
- Fluent in channel-specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus).
- Experience building test plans, managing experiments, and iterating based on creative and audience insights.
- Cross-functional operator—experienced in working with analytics, product, creative, and regional marketing teams.
- Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas.
- Based in the US or UK. Comfortable working independently across time zones.
- Ambitious and growth-minded—this is an IC role with the potential to grow into leadership.
The process
We believe in keeping the process clear, fast, and meaningful. Here’s what to expect.
- Initial screening call
- Subject matter interview
- Technical task interview
- Final vibe check
Qualifications
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